From Bell to Globe: How AT&T Logo Evolved

Over more than 100 years of existence, AT&T — the world’s biggest telecom company — has gone through multiple changes in its organizational structure and brand identity. Read on to find out how this powerful company has changed 11 logos so far!   AT&T: First logo  Logo evolutionHow would AT&T logo look like if it were made […]

Categories: Great Brands Logos

History and Meaning Behind Adidas Logo

Out of a small family business, Adidas has grown into the second-biggest sports apparel manufacturer in the world. A forward-thinking branding strategy played a huge role in the company’s success. In this article, we’ll look at how the global giant succeeds in constantly redesigning its iconic logo while staying loyal to its brand identity.  Who […]

Categories: Logo & branding

Boeing Logo: From Totem to Corporate Font

Boeing is one of the largest aerospace companies in the world. The Boeing logo can be unmistakably identified by its original font. In this post, we’ll talk about how the company’s more than 100-year-old history.    BackstoryLogo evolutionHow would Boeing logo look like if it were made in Logaster? Backstory William Boeing was a woodsman who […]

Categories: Great Brands Logos

History and Meaning Behind Pepsi Logo

The popularity of the Pepsi logo is best illustrated by the fact that during the 2018 Olympics it was mistaken for the South Korean flag. The instantly recognizable combination of red, white, and blue can be seen at every gas station, shop or restaurant. Read this article to follow the iconic logo on its more […]

Categories: Logo & branding

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