How to Distinguish a Good Logo from a Bad One: 6 Main Criteria
Team ZenBusiness October 1, 2020
“The effectiveness of a logo depends on distinctiveness, visibility, adaptability, memorability, versatility, and timelessness,” said Paul Rand, one of the most famous graphic designers. The article will cover in detail how to “measure” a logo by these criteria. We suggest you test your logo right away: put a “yes” to each item it meets. The ...