Creating a logo is easy, correct? Not so fast. There is more to creating a brand’s visual identity than just adding a name in a box and leaving it at that. The logo is the ideal representation of a brand or company. It’s not a generic picture – it’s the visual that people see to determine what you offer and who you are.
Logo creators are always sought out. A logo is usually a business’ initial impression, something that can affect a consumer’s perception of the brand, buying choices, and overall demeanor towards a service or product.
If you feel like you’re lacking creativity and are having trouble with special logo designs, the following suggestions could be of use:
- Check out design websites. It hardly matters if the designs concentrate on logos or not. You’ll browse inspirations from artists in all forms. Check out photography websites as well, if you desire. Such pictures will stimulate some creative juices in you, encouraging you to produce something even better, logo-wise.
- Assess similar companies in your field. Were you asked to design an awesome logo for a fast food chain? Check out other fast food franchises, particularly ones that sell the same kind of food. If you’re designing a logo for a legal firm, look at lawyers websites to see how other designers articulated these companies aesthetically. You’re not stealing ideas; you’re looking at what’s missing that you can improve on.
- Research the company. Review the company’s history. What aspects are isolated from their history? Assess the business’ mission and vision. What is the company striving for? Take a look at their corporate values. What does the company represent? Inspect methods towards good customer service and progresses. How do consumers perceive the business? By understanding these details, you’ll uncover symbols that stand out. When applied to the logo, such symbols will be just the thing that informs people about the company.
- Just sketch. Grab a pencil, some paper, and start doodling various things. Usually, creative people cease being creative when they think too hard. It vacuums out the creativity from an artist, making it more difficult to stimulate awesome concepts. When you sketch, you just freehand without overthinking. When this occurs, your subconscious kickstarts the creative process, and just like that, a curve or line you begin could modify the design of the logo you’re about to create.
- Take a break. Relax. Working and thinking too hard will fatigue your mind and suck out creative progress. You might have achieved outstanding things before on minimal rest, but think about how much better you’ll be if your mind and body were fully recharged.
Important Aspects of Logo Design
Now that you’re ready to begin, let’s assess important aspects that will make your logo unique.
Once you shove too many things into one logo, it confuses people. Don’t forget that logos are usually shrunken to small sizes, particularly when used on products like letterheads or keychains. You can’t fit an abundance of details on small spaces
What is the initial thing that comes to mind when you go to the aquarium? Likely the color blue, a fish, or a shark. An aquarium logo is nonsensical if you use an ape, horse, or rabbit. This is something to be mindful of when creating logos. You must keep all aspects relevant. Consider the brand’s image and ensure your design is on par with this picture.
Color is vital.
When considering the personality of the brand, you need to keep in mind all factors of the picture. Bold and bright tones might be eye-catching, but might also come across as brash; muted shades subtract sophistication, but may be overlooked. Each color has a special implication and can add nuance to your message — refrain from conveying an incorrect message due to a basic brush stroke. More details about color choices are here.
Typography is crucial.
Selecting the proper font size and type is more troublesome than you may think.
If your logo design contains text, perhaps as an aspect of your logo or in the tagline, you must filter through numerous font types, sometimes an abundance of them, and integrate them into your design prior to making a final choice.
Try each sans-serif and serif font in addition to italics, script, custom, and bold fonts.
Think about a few main points when selecting a font to add to your logo design:
- Refrain from using popular fonts like Comic Sans that might look amateurish.
- Ensure the font is readable upon being scaled down.
- Don’t use more than a couple of different ones. One font is what to go for, if possible.
Think about a custom font for your design. The brand will be more distinguishable if original. Templates of successful logs with a custom font include Twitter, Coke, and Yahoo.
Also we’ve gathered together the best free logo fonts for your brand design projects.
Don’t be a copycat. If all other bakeries in the neighborhood use rolling pins in the logo, you don’t have to have one in your bakery’s logo. Be different and play around, even if it is not what everyone else has done.
Use best tools and resources from the internet.
There are plenty of places to browse on the internet if you need inspiration, help, or want to collaborate with someone to design a business logo.
Obtaining inspiration prior to designing a logo makes this troublesome task a little simpler. A good instance of a website to find inspiration on is Logopond.
Those intending to design their own logo can use websites such as Logaster – an internet logo creator that lets you design a beautiful logo quickly. The site offers plenty of logo ideas to pick from. You can edit the style of your logo, perhaps the text, color, icon, and positioning, or just download it as is. Various versions of the logo can also be downloaded for social media (Twitter, Facebook, Google+, Instagram) or to add to an envelope or business card. The site is great for anyone lacking design skills but want to create their own professional logo.
45 Logo Design ideas
Accomplishing a properly designed logo warrants plenty of effort and being up to speed with current design trends. The logo should remind customers to return or check you out for the first time. These days we’ve produced 45 cool creative, inspirational logo design examples.
If you find them helpful, tell us about it in the comments section here. Also, you can try to create your logo right now via Logaster.