The YMCA logo is recognized by 97% of Americans. Over more than 150 years, this youth organization has gained recognition and respect not only in the US, but all over the globe. In this post, we’ll talk about the symbolism behind the YMCA emblem.
- Story behind YMCA and its first logo
- Logo evolution
- How would YMCA logo look like if it were made in Logaster?
Story behind YMCA and its first logo
YMCA (Young Men’s Christian Association) was established in 1844 in London as a Christian community to promote spiritual and healthy lifestyle. Thirty-four years later, the YMCA members from across the world gathered in Geneva to create a worthy emblem for the organization. It took them 3 years to come up with a decent design that would transcend the association’s values and goals. The resulting logo turned out to be multi-layered and meaningful.
The logo was a circle divided into 5 segments that stood for five parts of the world, including Europe, Asia, Oceania, Africa, and America. Also, you could read the name of the organization in different languages.
The imagery in the center of the circle conveyed the YMCA philosophy. It was a page from the Bible reading “that they all may be one”. Behind the Bible, one could see crisscrossed Greek letters Chi and Rho (XP) that stood for Jesus Christ.
In 1891, a doctor named Luther Gulik came up with a new emblem for YMCA. It was a red equilateral triangle as a symbol of balance and harmony. Each of the three sides of the triangle stood for spirit, mind, and body.
That symbol was added to the round emblem which was later redesigned multiple times. Finally, the logo shed all its graphics, except for the red triangle that served as the YMCA symbol for 70 years.
1967 was the year of a major rebranding for YMCA. The new logo featured a geometric letter Y with a striking red triangle. In 2010, the emblem was renovated. To make the “Y” more spectacular, it was decided to paint it blue, green, orange, red, and violet.
The new design transcends dynamics, friendliness, and variety. Also, it’s a great way to communicate the principles and values that YMCA stands by, such as youth support, healthy lifestyle, and social responsibility.
How would YMCA logo look like if it were made in Logaster?
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Since YMCA was established 150 years ago, its logo has been overhauled completely. However, it still reflects the philosophy that the Association adheres to. By using a strong visual metaphor in its branding, YMCA has managed to enhance its influence across the world.