In 2016, The Walt Disney Company was named the world’s most powerful brand. Among other things, the brand is famous for its strong visual identity. Yes, we’re referring to the iconic castle logo that shows up across all Disney-related products and services, from cartoons to amusement parks. In this post, we’ll shed light on how this spectacular emblem came into existence and evolved over the years.
- Meaning behind Disney logo
- Logo evolution
- Rights to use the Disney font and products
- How would Disney logo look like if it were made in Logaster?
Meaning behind Disney logo
A company that creates worlds full of magic and miracles must have a beautiful logo to fit. However, few people know that the breathtaking Cinderella castle on the Disney logo was inspired by a real location, the Neuschwanstein Castle in Bavaria. Later it was replaced with the drawing of the France-based Chateau D’usse. Among the flags wavering over the castle towers, there is one with the coat of arms of the Disney family.
It’s hard to believe but the now legendary cinema giant was starting out without a logo at all. Instead of a corporate emblem, the first cartoons from the 30s used the rotating image of Mickey Mouse.
Then the company added the words “Walt Disney presents” to the opening titles. It was only in 1985 that the castle became the cornerstone of Disney’s visual identity. The castle was changing its color from cartoon to cartoon. Ten years later, Disney created a 3D version of the castle, with clouds, fireworks, and shooting stars.
The Disney emblem as we know it today was introduced in 2006. One of the things that strikes you about the logo is how elaborately drawn it is. You can clearly see every single detail, from the balconies to the moat. This makes the design all the more appealing.
Rights to use the Disney font and products
Did you know that the word “Disney” on the logo is the real signature of Walt Disney? You can download the similar looking fonts (e.g., Waltograph) on the websites like 1001fonts.com, dafont.com, and others.
As for other Disney products with the iconic cartoon characters and their catchy quotes, you’re not allowed to use them without the company’s permission. Disney is very serious about tracking any copyright violations.
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How would Disney logo look like if it were made in Logaster?
The Disney brand identity is effective for two reasons. First, the company uses it to solidify its reputation and highlight its continuous strive for excellence. Second, the magnificent logo with the castle has a profound effect on the audience, reviving their childhood dreams and making them believe in miracles.