The Walt Disney Company started out as tiny little company created by an enterprising man by the name of Walt Disney. Today, of course, Walt Disney Co. is a multi-billion dollar corporation with theme parks in many countries, a faithful fan base and many hit movies to their name. Walt Disney makes their money from many different sources from movies to park admissions and they are a power to be reckoned with in the entertainment world. Due to their great success, they have created their own company whose sole purpose it is to handle their film productions. One factor that has always worked in the favor of this company is the fantastical look of their famous logo. People around the world are able to identify the Walt Disney logo and this brand recognition has helped propel the company to the lofty heights it occupies. A mother looking for a movie for her young children to see is quite likely to seek out the Disney brand and millions of others do the same. Anyone wanting to create a branding empire of their own should consider the lessons of this famous company.
Logo#1 The Revolving Mickey
One of the first logo shown on the popular Disney movies showed a revolving color-changing profile of Mickey Mouse. This logo served two purposes. First it took advantage of Disney’s most famous creation, Mickey Mouse. It also showcased the technological leaps and bounds that the Disney Co was making in entertainment.
Logo#2 The Castle
In 1995 the Walt Disney Co. introduced its most well-known logo, the famous Cinderella castle with an arcing line overhead. This logo is meant to evoke a sense of fantasy and imagination. The castle conjures up dreams of excitement and romance and is an irresistible draw to children all over the world. The new image is also more pleasing to the eye both online and offline meaning that it’s available to a wider audience.
Logo#3 A Stunning Castle
The earlier versions of the famous castle were interesting but had no real distinguishing features besides the tower. The current logo of Walt Disney Pictures aimed to change that. The castle is given incredible detail such as balconies, windows and even a moat. This picture serves to be even more eye-catching to the average viewer and, like the original logo, serves as an example of the technological abilities of the company.
Why the Logo Works
There can be no denying that the Walt Disney Co. logo is incredibly effective. Millions of people across the world can recognize the Disney logo at a glance and that kind of brand recognition is what has helped to make Disney the successful company that it is. The logo is probably so successful because it adapts to a changing audience. A new generation calls for a new logo and Disney seems up to the challenge.