The Twitter Logo
Started by a small company in 2006 Twitter, or twttr as it was once known, has grown to become global phenomenon. With well over 500 million users worldwide, it would be difficult to find someone in the wired world who doesn’t know about Twitter. Twitter has managed to find a niche that Facebook and other social media sites couldn’t capitalize on and have it turned this small niche into an incredibly successful business.
One factor that has always worked in Twitters favor is the simplicity of their logo. Thousands, if not millions, of websites proudly display their “tweets” giving Twitter an incredible amount of exposure. The simple twitter bird can be found on the most professional of websites to a simple blog and everything in between. Anyone interested in creating a branding empire of their own should consider the triumphs of Twitter in the global market.
Logo#2 The Twitter Bird
Logo#3 The Bird Alone
As the company was in such a rare position, they decided to focus exclusively on the bird. They made the bird much larger so it could attract more attention. They also changed the color of the bird to a darker blue to make it more pleasing to a wider audience.
Why the Twitter Bird Works
There is no doubt that the Twitter Bird logo is incredibly effective. Hundreds of millions of people use the service daily and companies would gladly pay fortunes for such a loyal customer base. The logo has been so successful probably because it embraces its simplicity. Much like a tweet is short and sweet so too is the Twitter bird small and unassuming.
This simple little bird is the symbol of a company that has become a worldwide phenomenon in only a few short years and Twitter, with the help of Twitter Bird, is sure to be a successful company for many years to come.