It isn’t an exaggeration to say that a freight business name tells a short story about what you’re doing. Plus, it plays a major role in developing your business strategy. This is why naming your brand is a task not to be taken lightly. Focus on your specialization. Do you carry passengers or cargo? Or do you provide taxi services? For a taxi business, a memorable name is a must. A cargo transportation company should use its name to emphasize its advantages, such as reliability and fast delivery. Whichever business you’re in, your option must be one of a kind and easy to pronounce. Furthermore, make sure it doesn’t have ambiguous or negative connotations. Feeling at a loss? Look at what your competitors have come up with. This will spur your creativity and help you make the right choice.