A delivery logo must incorporate a promise to deliver an order to a client right on time. It must convey speed, accuracy, responsibility, and other qualities which are essential to this compelling niche. Delivery emblems appear on a variety of media, including signages, websites, documents, vehicles, packaging, employee uniform, etc. In addition to being eye-catching, your logo also must have a profound meaning and send the right message to your target audience.
What companies use?
The City Sprint company placed a cheerful rainbow over its brand name. It’s a smart way to demonstrate a big list of services, efficiency, and speed. Another delivery company, 2 DPD, uses an abstract image that resembles a box. The delivery service myHermes enhanced its beautiful text-based logo through a silhouette of a wing. In the logotype for Wallington Cars & Couriers Ltd, the company name is encircled by two curves. As for the color palette, it’s a smart combination of red and blue which stands for speed, decisiveness, and strategic thinking.
How to choose the right elements?
The most obvious choice of icon for a delivery logo is a transportation vehicle, e.g. car, plane, scooter, train, ship, etc. Also, it’s a good idea to use the image of a running person, fast bird or animal, flying insect, and the like. For a logotype, choose a slanted font that gives off dynamic vibes. Some designers use abstract images and symbols associated with movement (e.g., arrows).
How to choose the right colors?
Delivery logos come in a myriad of colors. Since your goal must convey speed and attract attention, you should focus on bright, even screaming shades. Don’t be afraid to use contrasting colors. Another important thing is to make sure your color scheme looks good across different media, including brown cardboard boxes.
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