Major tips

A voyage logo is a smart tool to acquire new clients for your travel company, raise awareness of your walking tours, or promote your tourism-related events. An aptly designed logo can tell your potential customers a lot about your business and the benefits you offer. A professional brand identity can serve multiple purposes. Among other things, it can boost your profits and make your company more recognizable.


How to choose the right elements?

9 out of 10 voyage logos include the image of a cruise ship. This is hardly surprising, as a cruise ship is the first thing that comes to mind when one is talking about holidays and sea trips. However, this is not the only option. You can experiment with a plane, a palm tree, the sun, waves, an island, a lighthouse, and other icons.


How to choose the right colors?

As you may have already guessed, blue is the most popular color on such emblems. Synonymous with water and sky, blue translates into feelings of confidence and success. Also, consider using yellow hues. Yellow is all about that warmth and happiness of the sun. Playing around with shades of red is also a good idea.


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