General information

On their way to building a robust startup, a beginning entrepreneur is often delayed in ”traffic jams.” Budget constraints, unreliable suppliers, confusing legislation are just a few difficulties you must be prepared for. One way to gain a head start over your competitors is to craft an effective brand identity. A good logo is one of the main assets of your business. Sometimes, a small image can do much more than elaborate strategic planning and accurate calculations. A smart corporate design can promote the services of your transportation company and draw attention to your advantages, whether it’s speedy delivery, low prices, exceptional service or all of these benefits at once.

How to choose the right elements?

Most shipping businesses aim to show that they can deliver the customer’s parcel or cargo from point A to point B in the shortest time possible. To highlight fast delivery, you can use a variety of images, such as a racing horse, running man, truck, clock, stopwatch, etc. Do you take exceptional care of transported goods? Consider embellishing your emblem with a thumb up, green check mark or any other symbol that will communicate that you’re good at your job. As transportation is associated with movement, businesses often use stylized arrows on their designs. Other appropriate images include an envelope, bag, wheel, road, and the like.

How to choose the right colors?

When it comes to a logistics emblem, “cold” shades can’t hold a candle to “warm” ones. With that in mind, focus on orange, red, and yellow. Those are dynamic, energetic colors that will convey the essence of your business. If you’re adamant about using more reserved shades, pick navy blue or grey. Regardless of the industry, it’s a great way to characterize your company as a professional market player.

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