General information

A law logo is your No.1 helper in attracting clients. Your corporate emblem must work towards creating a strong, authoritative image that instills respect and trust. If a person likes your emblem, they’ll be willing to trust you with their legal issues and problems. On top of that, your logo must look good across different surfaces, from signboards, to letterhers, to web banners.

What companies use?

The Cravath, Swaine & Moore company has a clean and concise text-based logo. WilmerHale also has a minimalist emblem that features the two first letters in the brand name. In the logo for Norton Rose Fulbright, you can see letter N paired with a small graphic symbol that stands for safety and protection. Six-pointed logo for Goodwin Procter relies on the first letter in the company name. Arent Fox uses a charming mascot - a white fox against a striking red background. Two grey rectangles in the Foley & Lardner logo stand for accuracy and honesty.

How to choose the right elements?

The main thing is to pick the right geometric shapes and patterns that stand for law, integrity, and legal protection. Some of the examples include Themis balancing the scales, shield, judge’s hat, etc. Many law companies were founded by seasoned and well-known professionals. For such businesses, the most obvious choice is to use a text-based emblem with the founder’s name written in a clean, solid font. You can pair your text with a minimalist image, if it feels right.

How to choose the right colors?

In law emblems, colors serve to create associations with protection, safety, fairness, and supremacy of law. By looking at your logo, a person must understand that they’re guaranteed to get a professional legal assistance from seasoned experts. Opt for reserved shades, such as brown, grey, and royal blue. Metallic shades are also a good choice. If nothing of the above works for you, go for the timeless black and white color scheme.

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