Symbolic meaning

In legends, the griffin is depicted as a proud creature with the head of an eagle and the body of a lion. Also, it has sharp claws and strong wings. Griffin is the personification of solar energy, vigilance, and strength. In mythology, this creature protects treasures or secret knowledge. Versatile and striking, a griffin logo will fit a variety of businesses that deal with security and protection. Manufacturers, IT companies, insurance agencies, and service centers can also adapt the image of a griffin to their branding needs.

What brands use a griffin logo

In the Griffin IT logo, you can see the classic silhouette of a griffin. Griffin Energy Ltd opted for a similar visual solution. Griffin Technology incorporated a griffin into the first letter in its brand name. Griffin Global Systems decided to bring together the company abbreviation and sketchy drawing of the mythical creature, with Griffin Security Ltd following suit. Griffin Insurance Car Insurance also uses an impressive sketchy illustration of a flying griffin.

What images to choose

The most common graphics include the griffin’s head, wings, and claws. We wouldn't recommend using these images separately, though. The trick is that they create a coherent picture only when used together. For better recognition, the best solution is to depict a whole griffin. Alternatively, you can go for abstraction. It’s always a way-out when other graphic solutions fail to deliver the desired effect.

What colors to choose

There are no cookie-cutter rules when it comes to color. When composing a color palette, think about the philosophy behind your brand. Griffin stands for serenity, strength, reliability, and determination. With these connotations in mind, focus on reserved hues. The color of security and protection, grey is one good option. To convey the ideas of dedication and justice, use white. Alternatively, you can ignore these tips completely and go for your company's corporate colors.

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