General information

Logo for a jewelry company must be eye-catching, refined, and luxurious - just like the hand-made items it’s selling. Jewelry is not only the shining of gems and noble metals, but also a unique design. Make sure your emblem translates these and other characteristics of beautiful jewelry items.


What companies use?

Tiffany & Co opted for a simple and clean text-based logo with thin lines and black and white palette. The same visual solution is used by the famous jeweler David Yurman. The renowned brand Cartier boasts an elegant logotype with a red italics font. The Buccellati brand uses an abstract symbol which looks like a monogram. The Bvlgari emblem features an ancient warrior carrying a shield with letter B on it.


How to choose the right elements?

The most popular icons used by jewelry businesses are the images of sparkling gems, rings, earrings, bracelets, pendants, accessories etc. Spectacular royal crowns are another common choice. Some companies gravitate towards abstract patterns. Also, you can focus on the name of the company owner or your geographic location.


How to choose the right colors?

For jewelry logos, a common color palette includes shades of golden, beige, black, and white. The main thing is to convey the idea of style, luxury and craft work.


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