Any organization (a profit-oriented one in particular) needs a logo to create a unique and memorable image for its customers and partners. A logo for your dental practice must be as stunning as the smiles of your patients! To create not just a pretty icon but an effective marketing tool, you must take logo design seriously and think through every step of this process. If you’re not sure what icon to choose, take a closer look at images of healthy teeth and teeth cleaning products (toothbrush, toothpaste, etc.).
Because you are involved in the healthcare industry, you should use blue and white as your main colors. These shades are closely associated with cleanness, freshness, and health, i.e. qualities that are vital when it comes to dental treatment. To accentuate your main colors, use black and red (don’t overdo it, though).
To emphasize the idea of cleanliness, give preference to minimalist typography solutions. For example, you might like the slab serif fonts (Clarendon, Candida Bold). Use words that characterize your business, such as smile, health, doctor, clinic, studio, etc.
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