The time of traditional paper newspapers is long gone, today people actively subscribe to news sites and online publications.
Depending on the niche, and if it is weekly news, or an entertainment publication, they will have completely different emblems. You should agree that if the Daily Telegraph, or New York Times put a logo with a clown image, readers would think that the editor-in-chief is not well. The same situation will develop with readers of humorous Charlie Hebdo if they see a strict business symbolism.
An online newspaper logo should convey the resource style. It is desirable to decorate serious editions with heraldic symbols and strict letters, while entertaining ones allow a certain "liberty". The color scale of entertainment newspapers can be absolutely non-business, while news editions are made in classic black and white.
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