The attention of viewers and readers is a coveted prize worth fighting for. Multiple TV channels, YouTube channels, newspapers, magazines, blogs, and social media groups are vying for the audience. The media, both traditional and digital, invent new ways to get noticed among the endless white noise. How do you set your brand apart in such a highly competitive environment? The answer lies on the surface: your company must create high-quality and relevant content. This tip applies not only to the news you are delivering to your audience, but also to your brand identity. Graphic content plays a huge part in the success of your business.
A good logo can open many doors. Among other things, it can help you build a strong emotional bond with your target audience, making them trust your sources of information. While the digital media (social pages, websites, online magazines) are taking over the world, the “old school” media sources (paper newspapers, radio, TV) are showing no signs of giving up. When choosing an icon for your emblem, think about images that reflect the content you specialize in. This will give your potential audience an idea of what to expect from your project. For example, a globe on the Discovery channel logo immediately tells us that this media source has to do with popular science.
Did you now that colors play a huge role in our perception of the surrounding world? According to psychologists, colors can affect our emotional state just like music we listen to, conversations we participate in, and news we receive. For example, orange spurs to action, red stimulates appetite, and blue encourages logical thinking. To affect your target audience in the right way, you must do lots of preparation work in terms of learning psychological connotations behind different shades. A color palette offers a truly stunning variety of hues, which may be a blessing and a problem at the same time. Try not to get carried away and confine to 2-3 colors.
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