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General recommendations

Soup is not just a concoction of meat and bones combined with vegetables and herbs. Soups are included on the menus of the best restaurants in the world and are admired by gourmets. Many recipes have become the calling cards of different countries. Today, this dish has experienced a new wave of popularity because it can be part of a healthy diet. Given all of the above, brands that have chosen soup as the central part of their logo can easily attract the attention of the right target audience. The main thing is to get your perfect recipe.

Fahrenheit Logo
Alphabet Soup Logo
Cream Soup Logo
Sevys Logo

Soup Agency Logo

Who uses it?

SwiftSoup cross-platform library developers ironically highlighted the name in its logo: a steaming bowl of soup became the symbol of the IT product. In the logo of the marketing company Soup Agency, the large bowl is reminiscent of the letter “U”. The brand sign for the Soup Sisters charity is a bowl of this dish. Steam comes out of it in the shape of a heart, emphasizing the thematic purpose. A bowl of hot soup and two sticks is the logo of The Soup institution, located in Turkey.

Swiftsoup Logo
Soup Sisters Logo
The Soup Logo

Which elements to choose?

A logo with soup is formed based on the concept of a promoted product or brand. The traditional option for the logo is the image of kitchen utensils – pots, pans, soup ladles, and soup cups. If you need to focus on the composition of the product, choose images of its components (vegetables, meat, etc.) for the logo. If there is no way to concentrate on something specific, it is worth choosing a text logo option. If the brand name contains the word “soup,” its derivatives, or the specific names of this dish, it will be enough to choose the appropriate font and color scheme.

Soup Contest logo
Soup Du Jour Logo
Soup Moment Logo
Soup Shanty Logo

Soup Supreme Logo

Which colors to choose?

You can choose colors that stimulate the appetite for a logo with soup (especially when it belongs to a brand associated with food). This range includes red and orange (stimulates hunger), yellow (the most popular color for branding fast food), beige and brown (relaxation, promotes the quiet absorption of food), and green (activates digestion). While choosing colors, you can focus on the specific type of soup: Red is strongly associated with tomato soups, while yellow and white are associated with broths with noodles, and orange is associated with pumpkin. You can also focus on the general color scheme of the brand. However, experts advise avoiding blue, as it subconsciously suppresses the appetite; therefore, it is not suitable for branding cooked food products.

Stone Soup Cafe Logo
Which Soup Logo
Stone Soup Logo

How to create a soup logo?

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Logos created by Logaster

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Delicious Blog Logaster logo
Borsch Logaster logo
Fast Food Souper Logaster logo
Just Soup Logaster logo
Miso Soup logo
Soup Culture Logaster logo
Soup Logaster logo
Soup Market Logaster logo
Vegan Dish Logaster logo
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