General information

If you think of your brand identity as a dish, your logo will be a special ingredient in it. A good logo must be neat and balanced. The main thing about a good café is the owner’s ability to create a relaxing and inviting atmosphere that would encourage people to come back. Use your logo to demonstrate the pros of your venue. Read on to find out how you can do that with no sweat!

What companies use?

In the logo used by the British vegan café Roots Kitchen, you can see a green leaf between a fork and knife. The leaf emphasizes the fact that the signature feature of the place is organic and healthy food. The Australian-based VIETNAM RESTAURANT embellished its logo with palms and sun. On the neatly designed emblem of the family restaurant Christopher’s, there is the owner’s name and year in which the business was established. As for McDonald's, this iconic fast food restaurant is instantly recognizable by its red letter M.

How to choose the right elements?

Along with forks, spoons, knives, etc., you should also consider using the images of dishes, chef’s hat, and other cooking accessories. The choice is almost endless! There is a myriad of beautiful food-related icons, such as cups, kettles, cakes, ice cream cones, coffee beans, pizza, etc. Also, don’t forget about illustrations of fish, fruits, vegetables, wine bottle, and the like. Making your emblem look delicious has never been easier!

How to choose the right colors?

When creating color combinations for your café or restaurant, think about the personality of your venue. It influences not only the choice of color but also the choice of a particular shade and its saturation. For example, restaurants with Mexican, Georgian, Spanish, etc. cuisine should go for hot and spicy colors, such as red and orange. A neutral palette will suit a vegan café or family restaurant. For a children’s café or cocktail bar, go for cheerful shades like raspberry red, ultramarine, and light green. Shades of dark green, orange, and bordeaux will attract big companies and create a comfortable, almost intimate environment.

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