Bread is traditionally associated with well-being and abundance. When seeing the image of it, people think about a delicious meal with their family and friends. Due to a variety of positive connotations, a bread logo is used by a wide spectrum of businesses, such as bakeries, confectionery shops, cafés and restaurants, agricultural enterprises, and liquor brands. By putting bread on their emblems, companies are saying that their products are fresh, eco-friendly, and delicious. Along with a loaf of bread, other popular icons include grain and wheat spikes.
Let’s embark on a round-the-world trip and see how modern brands have incorporated bread into their corporate identities. Franziskaner, a celebrated German beer brand, has placed wheat spikes on its logo. A loaf of bread embellishes the emblem of Elektra, a bakery chain in the north of Greece. Baking artisan bread since 1962, Turano (Berwyn, Illinois) has come up with a charming baker mascot.
To emphasize that you are only using natural and fresh ingredients, employ vivid hues and high-definition images. Let your customers enjoy your emblem as much as your baking! In terms of colors, baking is associated with yellow. However, yellow is too aggressive to be used on its own. Try mixing it with white, green or brown. Combining yellow with soft shades of red may also be a good choice.
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