General information

If the emblem features a mug of foamy beer, chances are it belongs to a brewery, pub or beer fest. Making a craft beer is only half the deal. The main challenge is to urge your potential customers to choose your beverage over the other. This is where you need a unique visual style and long-term promotional strategy. While some beer makers use mascots (goats, bears, etc.), others exploit the idea of popular festivals and holidays (Oktoberfest, Christmas, etc.).


How to choose the right elements?

A beer glass is, hands down, the most recognizable image that appears on themed beer logos. However, a mug alone is not enough to stand out. To create a custom design, you need to add other graphic elements. Luckily, there is no lack of beer-related imagery: hop, ears of wheat, pretty girl, crown, eagle, barrel, bottle, glass, and many more. Take ample time to choose a symbol that will reveal the essence of your beverage. Remember that no two craft beers are the same! While beer-themed images are abundant, the same cannot be said about colors that fit the industry. Most breweries stick with time-tested color schemes that include the shades of brown and golden.


What companies use?

However, not every brewery places beer on its emblem. Unwilling to follow the pack, some brands have decided to do it their own way. Think about Heineken with its red star. Stella Artois is using a vintage coat of arms. Krusovice has made a royal crown the central element of its logo. The Gambrinus brand has stylized its capital letter “G” as a beer mug. Staropramen is instantly recognizable through its dark green logotype.


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