Delicious food and extensive menu are not the only things restaurants and cafes can attract their guests with. A “delicious” logo also has an important say. A good logo can steal the hearts of your potential customers, whereas an unprofessional design may drive them away. Just like a tasty dish is all about an ideal balance of ingredients, the success of your brand identity depends on whether you can combine matching design elements. Creating a design masterpiece takes both knowledge and inspiration.
First of all, make sure your selected colors make your target audience crave for food. Hues of red, yellow, and orange are good at achieving this goal. Think about the logos of McDonalds, Burger King, and KFC. These fast food chains can leverage the marketing power of warm hues like no one else! At the same time, cold shades, such as blue and violet, dull the sense of hunger. Steer clear of these hues as they are unlikely to attract new customers to your restaurant or store.
Your choice of an icon depends on the food and beverages you’re offering. If you have a delivery business, your icon should emphasize speed and reliability as your main advantages. If you’re a manufacturer of organic foods and healthy nutrition, you should consider images that say “fresh” and “wholesome.” If you own a vegetarian store, there is a big choice of free custom icons to choose from. You just have to look! With a clever logo maker, “preparing” a memorable emblem is something you can actually enjoy! Be sure to make good use of ideas and recommendations of the best designers that specialize in drawing emblems for the food industry.
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