Simple yet elegant, a square translates balance and proportions, stability and consistency. Like no other geometric figure, a quadratic has an amazing ability to instill trust and create strong emotional links. A square-shaped logo is often used by big corporations that boast a diverse history and established client base. By visualizing their corporate identity through a quadratic, brands emphasize their commitment to what they are doing.
The biggest advantage of a square is its versatility. It can be successfully used by a wide range of companies, both aspiring and recognized ones. Microsoft, Deutsche Bank, Kodak, Raiffeisen Bank, Lego, and BBC have come up with creative ways to incorporate a square into their emblems. Is there a better source of inspiration than those beautiful pieces of art?
Despite its lack of sophistication, a square fills an entire logo acting as its central element and background at the same time. You can place your brand name inside a square or above it. Plus, a square gets along with other geometric elements, e.g. straight lines, rectangles, and acute angles.
As for the color palette, a square offers you a spacious ground for experimentation. Bold shades (red, yellow, violet, etc.) are more than welcome! It’s a great opportunity to craft a cool color scheme you’ve been nurturing for years!
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