General information

A logo is an element of a corporate identity that attracts clients by enhancing recognition. A high school logo may be universal or embody a specific school community.

How to choose the right elements?

As for images, typically a high school logo includes a book, a graduation hat, a laureate wreath, a tree, or animal silhouettes symbolizing wisdom, bravery, fairness, and other moral qualities. Cold colors (blue, green) are a priority; sometimes warm colors (red, yellow) or black-and-white are good options.

What companies use?

Take the most expensive schools in the world for example: Institut Le Rosey and College Beau Soleil. In terms of school sports teams, more often than not you will see warm colors (red, yellow, orange) that create a motivation to move, or black and white. In this case, fast and strong animals are depicted – for example, the logo of the famous hockey team Princeton Tigers.

How to choose the right fonts?

As a rule, the name refers to the location of the organization, or honors a famous person. For text design, simple fonts of the sans serif group are used (e.g., Helvetica Bold, Calibri), as are slab serif fonts (Clarendon, Candida Bold, etc.).

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