A corporate icon for a chemical company must hit the golden mean between being conservative and modern. How do you achieve this? First and foremost, a chemistry logo must communicate that you are using cutting-edge technology to ensure the best quality of your products (drugs, medical equipment, etc.) and services. This is the primary goal of a logo used by both chemical companies and non-profit research centers.
Henkel, a German household goods giant, has opted for a clean one-color logo that makes a strong impression on the audience. Another example of a clean one-color emblem belongs to AkzoNobel, a Dutch manufacturer of paints and chemicals. The pharmaceutical giant Bayer has been loyal to its minimalist logo since 1904. As you can see, minimalism is one quality shared by all major chemistry-related brands.
If you look at the emblems used by global chemical companies, you’ll see that the dominant colors include blue, green, and grey. This trend doesn’t mean that saturated hues are a no-go. Feel free to create bold color palettes to stand out from the crowd! Remember that original design solutions are valued in any industry.
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