General information

A corporate image is way more than just a neat icon to please your customers’ eye. It’s a clever tool that can reveal major information about your business and values. Out of all logo elements, a color scheme probably presents the biggest challenge. Each shade has multiple meanings that must be taken into consideration when crafting a corporate logo.


Symbolic meaning

You’ll probably agree if we say that black is the most intriguing of all colors. According to its numerous loyal fans, black is not just a color but a lifestyle. On one hand, black is closely associated with business, success, elegance, and intricacy. On the other hand, it traditionally stands for mourning and sadness. With its multiple meanings, black remains the most popular shade in the world! Furthermore, black can play tricks with our vision as black objects look thinner and heavier.


What industries use?

Stylish and graceful, black emblems are a true find for apparel shops, hardware stores, and IT companies. If you own a tattoo salon or a similarly unconventional business, consider using black or at least combining it with other hues. A black logo translates conservative ideas, which makes it an ideal choice for educational facilities, scientific associations, etc.


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