We won’t get tired of repeating that a logo is an essential part of corporate branding. It uses smart visual tricks to resonate with your target audience and make your products and services look more attractive among competitors’ offers. When you hear about McDonalds, you immediately think about the yellow letter “M” against the red background. When someone is telling you about their new iPhone, you think about a silver apple with a bite out of it. A good emblem ensures that a customer will remember your brand among hundreds of others.
When designing a logo, be sure to put your best effort into crafting an interesting and cohesive color scheme. Advanced logo makers and graphic editors offer a stunning variety of shades, only by looking at which you risk feeling dizzy. What is the secret to crafting a balanced color combination? The rule of thumb is to take into account psychological connotations of different colors. In case with McDonalds, using yellow and red is not a random choice because warm colors stimulate appetite. As for Apple, silver is a stylish, futuristic color, which is commonly associated with advanced technical devices and appliances. As you can see, there is a lot of work behind choosing a color scheme for a corporate emblem.
To make things a little easier for you, let’s take a look at the meanings behind the most popular shades. The color of a Greek goddess Aphrodite, pink is synonymous with love and beauty. The mysterious violet is associated with magnificence and nobility. Orange is, probably, the most energetic and dynamic color that makes us want to go and do something useful. Its “brother” yellow is the color of sun and joy. Red conveys such strong feelings as love and passion. Grey stands for modesty and impartiality. When you see brown, you can’t help thinking about maturity and professionalism. Light blue and navy blue stand for purity, sincerity, and logics. If there was a contest for versatility and style among colors, black would definitely be the winner. Green is a symbol of freshness, nature, and health. As for white, you can match it with any shade, adding more space and light to your logo.
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