General information

Branding your travel agency is an important part of promoting your business. Your clients must know that they’re dealing with a solid, reliable organization. A logo is an essential design element that can speak volumes of your company. Just like video ads, booklets and flyers, a good logo must draw attention to your travel agency and reach out to a wide audience. It must guarantee a relaxing vacation, impeccable service, and unique emotions.

How to choose the right elements?

The best way to go is to explore the icons that feature places of interest, animals, birds, historic items, and the like. Consider using images that translate trust, integrity, excellent service, vacation, and nature. If your company promotes tourism in a particular area, it’s wise to focus on the local sights that never fail to draw attention and impress. Some travel agencies prefer text-based logos enhanced with minimalist graphic elements that organically match the text. When crafting a tourist logo, you can choose from a huge selection of shades. The main thing is that your color scheme reflects your brand personality. Also, your emblem must be minimalist, easy to perceive, and visually appealing.

What companies use?

In the combination mark for the Global Work & Travel agency, you can see letter O substituted for the image of our planet. This is a smart way to demonstrate the opportunity to travel the world without any limitations. Zicasso uses a similar visual technique. In its emblem, the dot above letter I resembles a beam of light shining from a lighthouse. In their logo, the G Adventures brand enhanced letter G with an arrow. It symbolizes the idea of traveling the world and bringing people together. Exodus Travels put letter “e” inside a frame painted in a beautiful shade of blue.

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