A human face is an open book in which one can see joy, grief, courage, self-confidence, tenderness and force, therefore it often appears on logos of beauty shops, child care facilities, in the film, sport and entertainment industry.
A logo with a face in a circle is used as an emblem of LG, a South Korean electronics manufacturer. If you look at it closely, you can notice a smile. This is a special design decision directed to emphasizing equal dialogue and openness to clients. “Face of Ernesto Che Guevara" logo is an indisputable and an acknowledged symbol of revolution, a fight against any lie and inequality. The black-and-white picture made by a Cuban photographer, Alberto Korda, is perhaps one of the most encountered signs in the world. We should also mention a Polish cosmetics manufacturer Pani Walewska, and German company Schwarzkopf.
A logo with a girl's face is most often used in abstract logos of beauty shops, Spa, massage centers and also hairdressing salons. Bright and sharp lines are used to best convey the emotions.
If we talk about the color, then pastel colors are widely used, especially if the company develops skin care products. Pastel tones can be emphasized by adding black lines or shades of gold.
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