Fashion and beauty gurus understand how important it is to look like a million bucks. When it comes to business, a company’s “appearance” is its corporate branding. If you want to arrest the attention of your audience and showcase your flawless taste, you should put your effort into crafting a memorable logo. It’s safe to say that a logo is the face of your business, so make sure it looks natural and glowy!
While it may seem surprising, modern fashion shops and salons opt for minimalist emblems in black and white. Think about such clothing brands as Chanel, Versace, Louis Vuitton, Dolce & Gabbana, Prada, Calvin Klein, and others. Why is that these renowned companies failed to embellish their emblems with vivid colors and unusual geometric figures? The thing is that fashion logos are often printed on clothes and cosmetics. To look good on colored items, an emblem must be simple and concise. It's all about maintaining a balance. When designing a logo for your store or boutique, be sure to use minimalist design solutions to express your brand personality.
If your business has to do with beauty and fashion, you must have a great taste. Use your emblem to show your sense of style to your target audience. Take enough time to choose an appropriate icon for your logo. Silhouettes of men and women, makeup accessories, sewing tools…The choice is huge! Be careful with typography, though. Use no more than two matching fonts. Knowing where to draw the line is a valuable quality of any professional stylist and designer. If you’re stuck for inspiration, look for exciting ideas on the Internet or explore the possibilities of free logo makers.
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