General tips

It won’t be an exaggeration to say that a logo is a piece of art. It’s your only chance to leave a lasting impression on your audience during your corporate event. People attend various events to make new contacts, upgrade their skills, learn something new, and just spend some time in a company of creative, educated professionals. Your logo must tell your target audience what they’ll get out of your event. Your task is to convince people that your event can enrich their lives and open up new possibilities for their personal and professional growth.


How to choose the right elements?

When looking for an ideal icon, remember that an image with too many details threatens to turn your emblem into an unreadable stain. To avoid this pitfall, make sure your icons contain no more than 5 elements. An illegible font is another common mistake made by amateur designers. Professionals know that a successful logo incorporates no more than 2 easily discernible fonts. Your emblem must emphasize the vibes of your event and goals of your creative team. Keep that in mind when choosing geometric shapes for your design. If you’re planning to hold your event on a regular basis, it might be a good idea to place a date or year on your design.


How to choose the right colors?

Colors are probably the most tricky thing in any logo. While colorful emblems are good at grabbing attention, they take longer to memorize. Nowadays, subtle shades are trending in logo design. Anyway, it’s your choice. Your color palette must be determined by the idea behind your event and not by trends. And one more piece of advice. You may want to use a monochrome version of your logo so make sure your design looks good in black and white.


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