Symbolic meaning

This predator is associated with strength and success, but at the same time, it is associated with destruction. The Chinese tend to regard it as a symbol of darkness and the moon (dark side and tendency to destruction).


What industries use?

Tiger is not often present on the emblems of well-known commodity producers because European and North American brands have always been ambiguous about the symbolism of the East, comparing the largest cat with aggression and bloodthirstiness, which in the opinion of advertisers can scare away potential customers or partners. Logos which use the head of the striped king of the jungle is more in line with sports clubs. Also, such symbolism is used by environmental organizations.


How to choose the right elements?

The Bengal "kitten" chosen for the emblem should not be combined with curved lines, as the tiger stripes simply merge with the background. The background should be monotonous so as to draw attention to the icon. The aggressiveness of a tiger is emphasized by black or dark gray colors, but if you need to minimize aggression, choose an innocent white and beware of the grin.


What companies use?

The well-known owner of the tiger emblem is the Japanese company of sports shoes Onitsuka Tiger, teams AAFL Richmond Tigers, NHL Nashville Predators, and MLB Detroit Tigers.


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