Symbolic meaning

The deer is a positive symbol invariably associated with purity, sunlight, revival, grace, swiftness, and poetic beauty. The reindeer is a common character in Christmas stories in Western culture and others. Many legends, fairy tales, and fictional stories are associated with these animals. A logo with a deer is chosen by many brands: from automakers to clothing stores. In each case, the symbol provides memorability and positive associations.


Who uses it?

Over 100 years ago, John Deere launched products with the logo of a deer jumping over a log. The animal remains in the modern version of the logo, having acquired corporate colors and symbolizing swiftness and strength. The deer is depicted on the logo of the famous youth clothing brand, Abercrombie & Fitch (one of the oldest in the United States). The head of a deer with a cross between the horns is depicted on the logo of the alcoholic beverage manufacturer Jagermeister. The history of the symbol is based on the legend of St. Hubert. A flying arrow and a swiftly running deer are on the Deer Park Roofing logo.


Which elements to choose?

When developing a deer logo, you can work with different elements to create the desired brand image. The first is the position of the animal. The deer can calmly stand, overcome obstacles, or run fast. You can use the silhouette of an animal, a detailed image, or abstraction. You can also use individual details: the head of a deer, or well-recognizable horns. If necessary, the image can be turned into a corporate character by adding the necessary elements (for example, clothes).


General recommendations

The deer’s logo may be consistent with the brand’s philosophy or be an unofficial symbol of the region in which the company is located. It may be necessary to compose a short legend to supplement the essence of the logo and increase its memorability. As for the color characteristics of the logo, there are no restrictions. If you analyze the symbols of different brands, you can see the tendency toward simplification: These are animal silhouettes without detailed rendering, with 1-2 basic colors or gradients.


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