Symbolic meaning

There’s a reason why a bear appears in so many myths and fairy tales. This mighty beast is commonly associated with masculinity and power. Plus, it’s a symbol of rebirth and new life. Why? Think about how every spring a bear wakes up from hibernation! By using a bear on your corporate emblem, you send your clients a clear message that you’re a reliable business partner who knows how to get the job done. In other words, the animal is synonymous with diligence and high moral principles.


What industries use?

A political party uses a bear on its emblem to show that it will stand its ground and won’t let any controversy undermine its efforts. If you are playing against a sports team whose mascot is an angry animal, prepare to face a strong, unapologetic rival that will fight for victory. At the same time, a cute teddy can represent a children's store or kindergarten.


How to choose the right elements?

A bear is a stranger to curvy lines and wavy patterns. To convey balance and composure, use straight and acute angles, vertical and parallel lines, etc.


How to choose the right colors?

Create a color palette from cold shades including black, brown, grey, and blue. If your choice is an ice-loving Polar bear, white will be a harmonious addition to the overall picture. Take a look at the emblems of brands BIG BEAR Group, Alaska Geographic, and Bakken Bears basketball team.


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