Symbolic meaning

In traditional culture, Aries is associated with solar energy, creation, and the renewal of power. It symbolizes stubbornness, courage, and impulsiveness. Many symbolic meanings are embedded in characteristic swirling horns – for example, determination, wisdom, protection, and even the movement of the sun. Aries is also a zodiac sign, and this association can be used when developing a logo. A logo with this symbol is universal: It can be used by different brands, giving the sign the necessary meanings.


Who uses it?

The Spanish brand of musical equipment Aries Cerat has reflected its name in the silhouette of the ram’s head. The head of a ram with swirling horns, painted with a combination of two colors is on the logo of Aries Capital, a real estate company. A similar option is used by Aries Building Systems. An emphasis on swirling horns appears in the Aries Technology corporate sign. The logo of Aries Srl resembles the symbol that designates the corresponding zodiac sign.


Which elements to choose?

You can choose the most recognizable details for the Aries logo: the distinctive horns, head, and animal silhouette. The last element, despite all the minimalism, can be supplemented with the necessary mood. For example, the image of rams locking horns represents an unwavering position. In a text-symbol logo, image elements can be combined with letters, creating the necessary associations. It is common practice to combine abstract figures that visually resemble the Aries image.


General recommendations

The Aries logo is chosen by different brands: from agricultural producers to IT companies. Accordingly, the color, the appearance, and other characteristics of the picture depend on the semantic meaning of each company’s logo. For example, if you want to focus on the zodiac sign, use the corresponding simple figure. Minimalism is a general trend for modern branding. This means that you can move away from a variety of colors and detailed drawings.


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