Wild nature is a diverse and magical universe. It’s a strong source of inspiration for businesses, especially those providing products and services for animals. Each animal has its unique connotations, some of which date back hundreds of years. It’s hardly surprising that businesses worldwide use the animal theme in their corporate designs. If you’ve chosen an animal to represent your company, make sure it fits your brand personality. Otherwise, you risk alienating your potential customers (and their furry friends as well).
If you own a vet clinic, pet shop or pet food supermarket, using a nice pet (dog, cat, hamster, rabbit, etc.) on your logo seems like a logical step that makes your brand look friendly and humane. A good example is a globally known Aloro Pet Hospital that has saved thousands of little lives. Companies also use the images of wild animals as those are abundant in symbolic meanings. Sports brands have a soft spot for dangerous predators, such as tigers, lions, eagles, sharks, etc. Think about the iconic fashion house Lacoste with its daunting alligator.
Before designing your fauna-related emblem with a logo maker, take enough time to search the Internet for cool ideas and smart tricks. Some animals have established meanings that originate from folklore and mythology. For example, a fox stands for cunning, a dog is associated with friendship and loyalty, and an owl is a global symbol of wisdom. Using these all-familiar connotations in your corporate identity is a surefire way to speak the same language as your target audience.
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