A slogan is a short, punchy phrase that is an intrinsic part of your brand identity. In advertising campaigns, slogans are often paired with logos.
An elaborate slogan is both a powerful and elegant way to tell your potential customers why they should do business with you.
In this article, we’ve outlined 8 tips on how to come up with an amazing slogan. Unsure whether you can create a great slogan yourself? We know where to find ready-to-use slogan ideas that will be perfect for your business!
Plus, we’ve created a list of the best online slogan generators. This is your chance to craft a unique slogan in just a few clicks!
This isn’t all, though. We’ve selected the most successful slogans of all time. Look to the best market players and get inspired!
First, however, take a minute to figure out whether you really need a slogan. If you already have a corporate logo, this means branding matters to you. A smart slogan has the power to enhance your branding and make your company or product even more recognizable. It would be a pity to miss out on this opportunity.
If you don’t have an emblem, try the Logaster online logo generator. It’s simple, fast, and effective. With Logaster, you’ll have your corporate design ready in just a few clicks.
What is a slogan?
A corporate slogan is a short phrase that summarizes the essence of your product or company in a concise way. A slogan evokes certain emotions and feelings associated with your brand. Slogans are more than just promotional tools, though. Timeless slogans have the power to become an organic part of the culture.
Normally, a slogan consists of five or fewer words. A slogan must reflect your brand’s benefits or the idea you want to communicate to your potential clients. A good slogan must be functional without being overly complicated. Metaphors and alliterations are common linguistic techniques used to add depth and meaning to slogans. Remember that a good slogan is your chance to distinguish yourself from the competition and emphasize your uniqueness. We see and hear hundreds of advertising tricks every day, so standing out is no easy task. You must work hard to get noticed.
How to create a memorable slogan: 8 useful tips
1. Logo first
For the maximum effect, pair your slogan with a powerful logo. A logo comes first, though. Before you start looking for a slogan, design a smart emblem to represent your brand. Ideally, you will work on a slogan and logo simultaneously to create a cohesive, balanced combination. Make sure your emblem and slogan complement each other and tell a cohesive story.
Major brands are not afraid to tweak their slogans to fit their changed priorities or market shifts. This is an essential process that helps the company stay relevant and competitive. If you feel the need to revamp your slogan in a couple of years, go for it! To make a unique, industry-specific logo, use the Logaster online logo generator.
2. Take enough time
If you’re commissioned to create a slogan for a company, break your working process into several steps. You’ll need one hour to collect the information about the company for which you’re creating a slogan, one to two hours to come up with a couple of rough ideas, and two hours to ask for your friends’ input, discuss the suggestions with your client, and make corrections.
Creating a slogan can be tricky even for seasoned specialists. It will take a full workday at least, so be sure to charge accordingly. If you’re the one who needs a slogan, take the time to carefully select the contractor. Don’t hire a person unless you’re sure they have the skillset to create the best slogan for your brand. And one more thing. Once you’ve approved and paid for the final result, don’t ask the contractor to tweak your slogan over and over again. If you don’t like the suggested version, let them know right away. The contractor will have to alter it but only within the limits specified in the contract.
3. Keep it simple
To be successful, a slogan must instantly resonate with the audience.
You have just a few seconds to make the right first impression, so use that chance to your advantage. You probably understand why the slogan “The Best Widgets Since 1949” would be a total failure. Try to come up with something succinct and simple.
Use as few words as possible. Fight the urge to cram multiple ideas into one sentence. Avoid complicated, confusing words that may leave your audience guessing what you were trying to say. Sometimes you can bend this rule, though. If you’ve come up with a complicated word s so full of meaning that it replaces an entire sentence, stick with it! Who knows? Maybe this word will make all the difference in terms of setting you apart from your competitors.
Ideally, your slogan will include one short sentence. The legendary “Just Do It” by Nike is an ideal example. It’s an incredibly inspiring message that works well across cultures.
The Whole Foods slogan, on the other hand, lacks simplicity and emotion: “We Sell the Highest Quality Organic & Natural Products.” This conveys the core message in an accurate yet too descriptive way.
4. Use humor
If it’s relevant for your brand, make your slogan even more memorable by adding humor to it.
Look at what the website Cracked.com did with its bold slogan: “America’s Only Humor and Video Site, Since 1958.” This slogan features not one but several jokes. First, it mocks the worn-out phrase “since such-and-such year,” which has become trite and tedious. Second, Cracked.com states that it’s the only humor website in the US, which is so ridiculous it doesn’t need any explanation.
Plus, Cracked.com claims to be America’s only video site since 1958. However, there were no video sites in 1958. As you can see, incorporating a joke into your corporate slogan might boost your chances of getting noticed and remaining memorable.
However, you must get your priorities right. If humor makes your phrase harder to absorb, remove it from the mix.
5. Be honest and don’t overpraise yourself
As with anything in life, honesty plays a major role in branding. Are you sure your business can provide the best quality that your slogan promises? If not, you should probably change it.
Steer clear of demanding words, such as “the best” and “No. 1.” First, these are clichés used by unimaginative companies. Second, even if you’re really the best at what you’re doing, you can’t prove it right away.
You must find the golden mean. Try to convey the idea of the highest quality and service without sounding cocky. If you’re a true pro, you’re sure to ace this task.
Struggling for ideas? Here is a useful piece of advice. Pretend you’re creating a brand message instead of a slogan. What would your product say to your customers if it could talk?
6. Think about your target audience
Think about your outreach. Does your business target people in your region, your country, or all over the globe?
If you’re promoting your brand in international markets, make sure your slogan works well across cultures. When translated into other languages, your phrase may lose its unique feel or even change meanings. Take KFC, for example. Its edgy slogan “Finger-lickin’ good” had be localized to fit the Chinese market. This is how it became the less appetizing “Eat your fingers off.” To avoid problems in the future, hire a professional to translate your slogan into several of the most common languages. If you’re happy with how it sounds, go ahead and use it.
7. Think about what makes your brand special
Are you doing something none of your competitors does? Do you offer delivery on bikes? Maybe your dental clinic takes care of people who have a fear of dentists. For example, Crossoak Family Dentistry found a smart way to distinguish its brand in an overcrowded market. The dental company placed a big chicken on its logo, pairing it with the slogan “We cater to cowards.” Use your slogan to add a unique feel to your company. It’s a surefire way to make your phrase stick in customers’ minds.
8. Rhythm and rhyme
A slogan with rhythm and rhyme is always a good idea. Once potential clients see it on your signboard or hear it on the radio, they’re sure to instantly memorize it.
What is a slogan generator?
Before exploring the best online slogan generators, let’s learn what a slogan generator is. As we’ve mentioned, creating a slogan is no easy task. It requires time, imagination, and patience. You must communicate your brand message in a concise and original way. Coming up with a worthy option may take days. You could spend this time doing more important things for your project, e.g., developing your sales strategy or considering outsourcing opportunities. This is where online slogan generators come into play.
If you’re out of time or inspiration, don’t hesitate to use automated slogan generators. All you have to do is browse the suggested options and choose the one that best suits your brand.
The best online slogan generators
With hundreds of free tools out there, making a choice may be tough. We’ve come up with a list of the top slogan generators that offer fresh ideas coupled with a smooth user experience. These tools will both save you time and help you avoid stress, so be sure to try them.
Enter one or more keywords, and the Shopify slogan maker will provide you with as many as 1,000 cool slogans from which to choose. Shopify is hands down one of the best slogan services out there, and it’s free. While some websites may come up with totally ridiculous options from time to time, Shopify uses an elaborate algorithm to generate creative, memorable slogan ideas. With Shopify, your brand will never go unnoticed. If you want to add a special feel to your logo or launch a groundbreaking marketing campaign, Shopify is your first choice.
Getsocio is a platform that allows users to build full-fledged ecommerce stores quickly and inexpensively. Among clever tools to launch and enhance your business, Getsocio offers a great slogan maker which is similar to that offered by Shopify. Enter a keyword and choose from multiple ideas! Getsocio will show you one slogan at a time. Keep clicking on “Generate” until you’re happy with the suggested option.
SloganGenerator.org is a versatile slogan constructor that caters to the needs of any business, regardless of its size and advertising goals. The website creates slogans for both brands and products. Plus, you’ll find a huge selection of online resources for creating a successful, enduring slogan.
SloganGenerator.co was carefully developed with advertising needs in mind. Like similar platforms on the web, this slogan maker uses keywords the user enters to generate dozens of excellent options. Keep clicking on “Create Slogan” until you see the phrase that represents your brand in the most accurate way. Striving for consistent improvement, the website updates its collection of templates on a regular basis and even considers user suggestions. SloganGenerator.co is your chance to find a true slogan masterpiece that will take your ad campaign to a whole new level.
Procato Sloganizer boasts a stunning collection of popular slogans that have revolutionized the world of advertising over the last decades. The website tweaks legendary slogans by incorporating your keywords into the time-tested phrases. This is your chance to have the best of two worlds. On the one hand, you get a successful, rock-solid advertising phrase that is sure to work. On the other hand, you can customize it to fit your brand. Plus, the Procato Sloganizer is a user-friendly, all-inclusive platform to test all kinds of content, web design, SEO structures, and more. Procato is a great solution for all ecommerce pros who think outside the box and never stop learning.
Popular company slogans
While some companies refresh their corporate identities by altering their slogans, other brands stick with the same phrase for decades. What is the secret to a memorable, timeless slogan that stays relevant over the years? How do you achieve perfection?
For your inspiration, we’ve collected 20 popular slogans from top global businesses that left everyone speechless.
Just Do It (Nike)
I’m Lovin’ It (McDonald’s)
Do It Your Way (Burger King)
Melts In Your Mouth, Not In Your Hand (M&Ms)
Because You’re Worth It (L’Oreal)
What’s In Your Wallet (Capital One)
Like a Good Neighbor, State Farm Is There (State Farm Insurance)
Get the London Look (Rimmel Cosmetics)
Strong Enough For a Man, Made For a Woman (Secret Deodorant)
Virginia Is For Lovers (Virginia Tourism)
They’re Gr-r-reat! (Kellogg’s Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Red Bull Gives You Wings (Red Bull)
Mmm Mmm Good (Campbell’s)
Get In the Zone (AutoZone)
Come Hungry. Leave Happy. (IHOP)
That was it! As you can see, online logo generators are great tools that can breathe new life into your creative process.
If you get stuck while creating a catchy slogan for your business, you should get help from multiple services available online. Using a slogan generator does not mean giving up. It’s a reasonable decision when you face great time pressure. Instead of wasting your time on futile attempts to create a good slogan, you can focus on more important things, such as improving your business model, analyzing the market situation, developing a marketing plan, etc. This is all about managing your time wisely and setting strategic priorities.
Check out our blog for even more guidelines and tips for growing a successful business. Don’t forget to leave your comments and questions below!