The Hidden Symbolism Behind MetLife Logos

Metropolitan Life Insurance Company (MetLife) is one of the biggest insurance companies in the world. Over the years, the company symbol has evolved from a reserved monogram to a comic book mascot. In this article, we’re looking at the unique branding journey of the insurance giant.  Company backstory and its first logoLogo evolutionHow would MetLife […]

Categories: Great Brands Logos

FedEx Logo: Evolution and Hidden Meaning

The FedEx company was founded in 1971 as a packaging delivery startup. Over several decades, it has developed into a powerful logistics brand and trend setter. The company’s award-winning logo became one of factors behind the mind-blowing success of FedEx.   Meaning behind FedEx logoBackground and evolutionCuriosities on FedEx designWhy FedEx logo worksHow would FedEx logo […]

Categories: Logo & branding

The evolution of Dr Pepper Logo

Did you know that the famous Dr Pepper logo is 135 years old? It’s hard to believe but it’s true! Read on to find out how the iconic emblem has been shaping the company over the years.  Logo backstoryLogo evolutionHow would Dr Pepper logo look like if it were made in Logaster? Logo backstory Back […]

Categories: Great Brands Logos

CBS Logo: The Mystery of The Eye

Do you know why CBS, a high-profile media conglomerate, has been dubbed the “Eye Network”? Because of its mesmerizing logo that has remained unchanged for nearly 70 years! From this post, you’ll learn how the mysterious symbol emerged and what stands behind it. About the first CBS logoWho designed the iconic eye Why CBS stays loyal […]

Categories: Great Brands Logos

Warner Bros. Logo: 100-Year History

Matrix, Harry Potter, Batman…These and many others iconic blockbusters were produced by Warner Bros., a major US-based film studio. Over nearly 100 years, the company has been working relentlessly on improving its brand identity. Backstory and meaningLogo evolutionHow would Warner Bros. logo look like if it were made in Logaster? Backstory and meaning Warner Bros. […]

Categories: Great Brands Logos

Walgreens Logo: Consistency Formula

Out of a small business, Walgreens has grown into America’s second-biggest pharmacy store chain. Its logo is one the most recognizable visual symbols in the pharmaceutical industry. In this article, we’ll talk about how the Walgreens emblem has evolved over the years and what it has in common with the Washington Nationals basketball team. BackstoryEvolutionWalgreens […]

Categories: Great Brands Logos

Creative Journey of DreamWorks Logo

If you can’t put your finger on where you might have heard or seen the name “DreamWorks”, think about the logo with a fishing boy. Now remember? That image precedes a bunch of cartoon hits, such as “Shrek”, “Madagaskar”, “Kung Fu Panda”, and others. Want to learn more about this unusual animated logo? Then read […]

Categories: Logo & branding

The Best Buy Logo: The Success of The Yellow Label

The Best Buy is a leading retailer of electronics, appliances, video games, and other high-tech products. The signature features of the company’s identity include saturated colors and clean designs. Read on to find out how The Best Buy had managed its visual style over the years.  First logo and change of nameLogo evolutionHow would Best […]

Categories: Great Brands Logos

Paramount Pictures Logo: Mountain and Stars

The Paramount Pictures logo graces with its presence the opening titles of “Godfather”, “Transformers”, “Mission: Impossible”, and hundreds of other iconic movies. From this post, you’ll find out who coined the Paramount Pictures emblem and how it has evolved over the course of more than 100 years.  Meaning behind the Paramount Pictures logoLogo backgroundLogo designWhy […]

Categories: Logo & branding

What Famous Castle Is Depicted on Disney Logo?

In 2016, The Walt Disney Company was named the world’s most powerful brand.  Among other things, the brand is famous for its strong visual identity. Yes, we’re referring to the iconic castle logo that shows up across all Disney-related products and services, from cartoons to amusement parks. In this post, we’ll shed light on how […]

Categories: Logo & branding

UPS Logo: How to Change While Staying True to Your Identity

Changing is essential to business growth. This fundamental  truth was once again proved by UPS, one of the world’s leading logistics companies. Over the course of the 20th century, the brand has redesigned its visual identity more than once while maintaining an instantly recognizable image. Let’s see how UPS has navigated the intricacies of logo […]

Categories: Great Brands Logos

Twitter Logo: What Famous Bird Stands For

“Twitter is not the bird. The bird is Twitter”, the company’s Creative Director Doug Bowman stated in 2012. Indeed, the legendary bird is among the most impactful corporate logos in the world. From this post, you’ll learn the particulars of Twitter’s brand identity journey.   Meaning behind the Twitter logoBackstory behind the Twitter logoHow would Twitter […]

Categories: Great Brands Logos

Mozilla Firefox Logo: Why Famous Brand Had to Give Up Its Original Logo

Who hasn’t seen the colorful logo that represents the Firefox browser! However, few people know that the company’s journey towards its emblem was not an easy one. From this post, you’ll learn how Firefox managed to overcome copyright troubles and why it hasn’t changed its emblem for years.   Backstory behind the Mozilla emblemLogo evolutionHow would […]

Categories: Great Brands Logos

Arrow or Smile: What Message Is Hidden in Amazon Logo?

Out of a small book store, Amazon has grown into one of the biggest e-shopping platforms. The company uses its truly exceptional logo to communicate with its clients on a daily basis. In this article, we’ll reveal the meaning behind the Amazon emblem.   Amazon logo: Backstory and evolution Symbolism behind the Amazon emblem How would Amazon logo […]

Categories: Great Brands Logos

The Secrets of Starbucks Siren

The beautiful siren has become a timeless symbol of Starbucks, an international chain of coffee shops. The beautiful sea creature is looking at you temptingly, as if inviting you to buy a foamy cappuccino or fresh croissant. How can you resist? In this article, we’ll talk about why Starbucks opted for such an unusual image […]

Categories: Great Brands Logos

From Black to Red: History of LEGO Logo

If there was a contest held among brands for the biggest number of logos, LEGO would probably win by a big margin. Although the company’s journey to its brand identity was challenging, the efforts have certainly paid off. For example, did you know that LEGO products got the prestigious “The toy of the Century” award? […]

Categories: Great Brands Logos

How Iconic Apple Logo

What comes to your mind when you see an apple with a bite taken out of it? Of course, it’s Apple, the famous IT company! The Apple logo is so simple and yet mesmerizing that it doesn’t need any explanations. Read on to find out how the legendary bitten apple has evolved over the years […]

Categories: Great Brands Logos

Golden Arches: Iconic McDonald’s Logo

Do you remember a merry chef making burgers? That was the very first mascot used by McDonald’s, a legendary chain of fast food restaurants. In this article, we’ll reveal how the “Golden Arch” came into existence and why this branding turned out to be a tremendous success.  First McDonald’s logoLogo evolutionThree curious facts on letter […]

Categories: Great Brands Logos

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