1. What does a good online shop logo look like? 2. How to create a logo 3. How to pick an icon 4. How to pick a color 5. How to pick a font 6. Experiment with element arrangement 7. More useful tips A logo is the first thing seen by an online shop customer. An effective logo has the power to promote your shop, inform customers about its advantages, and set it apart from the competition. A poorly designed logo, on the other hand, may leave people indifferent or confused, and even drive them away. To make a neat online shop logo with minimum time and money investments, use the Logaster online service and follow the useful guidelines below. Use the logos of other online shops as sources of inspiration. However, try to avoid clichés and trite solutions. Explore your competitors’ logos without copying them. Finding the right icon in Logaster is a piece of cake. First select your category – e.g., “Business” or “Internet.” To get more accurate search results, enter keywords in either Russian or English. You can use such words as “shopping cart,” “shop,” “discount,” “money,” or any product you’re selling. Logaster will display a wide selection of relevant images from which to choose. Keywords to search for an icon: shopping cart, shopping, discount, bag, commerce, money, purse infographics below, you can see that these colors have the power to put customers into the right mood. Compare your color solution with the ones used by your competitors. This will give you plenty of useful information and a nudge in the right direction. Remember that a multi-colored logo is not always a good idea. If one color does not seem to be enough for you, use 2-4 matching colors. Another option is to click on “Change parameters” in Step 2 of your logo-making process. Preferred colors for an online shop logo: blue, red, green. How to Choose a Font for Your Logo”. Below we’ll consider the main requirements for your logo font. Readability. Logo text is a short message you want to communicate to your customers. The font must be easy to read across formats, from a business card to a banner. Balance. Your font must go well with your icon. A thin and elegant font is a good choice for a refined icon. For a larger image, be sure to use a massive font. Here are some fonts to pair with bulky icons: After Disaster, Europe, Garamond, etc. Avoid small elements. Say “no” to scrolls, serifs, and curves which are common for hand-written fonts. All this will make your text hard to read on a small-size logo. Consider using clean and straight fonts, such as MagistralC, Souvenir, Micra, and others. Logaster offers a wide collection of the best fonts. Each of these fonts may become an ideal choice for your online brand. Logaster fonts for your online shop: AA Haymaker, MagistralC, Garamond, Ubahn, Esqadero, Comfortaa, Caviar Dreams, Prosto, Roboto, Revalia. Use fewer fonts and colors. It must be said that there are successful logos with two fonts. However, such cases are rare, so try to use only one font. Putting multiple colors in your logo, you risk turning it into a bright stain. Stylish and smart logos incorporate one or two colors, plus their shades. Do not try to use up all the blank space. Leave some free space on the edges and between the elements. This will make your logo legible across different products and formats. Create your logo in vector format. This trick will save you time and allow you to reproduce your logo on surfaces of any size. Do not imitate your competition. Examine their accomplishments, learn from their experience, draw conclusions… but craft your own unique logo which will be better than its prototypes! We hope that we have showed you that creating a logo is quite possible. The Logaster online service and some useful recommendations are all you need to excel at this task. By the way, our gallery offers a wide range of online shop logos generated by Logaster. Now give it a try and create a logo for your online business. Enter your company name – and see hundreds of options offered by our smart platform!