A Step-by-Step Guide to Starting a Business in Great Britain

How to Start a Business If You’re a ResidentHow to Start a Business If You’re a Non-Resident Lets start with three inspirational facts for those who are going to start their business in the UK: GB is among the top ten countries by the ease of doing business.More than 99% of British businesses are small […]

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Andrei Kozhanov: When creating a company visual style, you need to “zero out” your opinion and experience

The most frequent questions among beginner entrepreneurs are whether branding is needed when starting a business and how to create it. We asked an experienced brand-consultant Andrei Kozhanov to answer them. He explained how to launch brand building, how to convert meanings into visual images, and what common mistakes one makes when developing branding. Tell […]

The Best Font Combinations For Your Business

General Combination RulesExamples of Ready-To-Use CombinationsHelpful Services Choosing a proper font combination for a website, booklet, or presentation seems to be a difficult task? The secret of success is to constantly find examples for inspiration and understand the basic principles. In this article, we’ll explain what to rely on when choosing a font pair and […]

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Five Convincing Reasons to Develop a Merch for Business

What Is a Merch and Who Needs It?Benefits Of Merch for BusinessIssues to Consider When Developing Branded Products Having received an advertising product as a gift, 85 percent of people return to the brand, and 89 percent remember it even after two years. Does your company use this marketing strategy? In this article, we will […]

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How to Distinguish a Good Logo from a Bad One: 6 Main Criteria

“The effectiveness of a logo depends on distinctiveness, visibility, adaptability, memorability, versatility, and timelessness,” said Paul Rand, one of the most famous graphic designers. The article will cover in detail how to “measure” a logo by these criteria. We suggest you test your logo right away: put a “yes” to each item it meets. The […]

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Creating a Personal Brand: A Step-by-Step Guide

What Is a Personal Brand and Why Do You Need ItHow to Create a Personal Brand from Scratch Think about the specialists you subscribe to on social media. Cooks, psychologists, tour guides, coaches, or marketers – all of them build their business and attract customers through a personal brand. You can create it from scratch […]

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13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the […]

Categories: Great Brands Logos

How to Put a Business Online: Practical Tips and Creative Examples

3 Reasons for Your Business Online PresenceWhat You Need to Go Online: Key ToolsHow to Put Different Business Spheres Online Can you imagine an online haircut, photo session, or visit to a restaurant? In 2020, this became a reality that helped hundreds of entrepreneurs survive the crisis. Today any type of business that wants to […]

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How to Create a Company Name: 7 Methods and 5 Criteria

Where to Start: Basic MethodsHow to Create: Tools and CostHow to Check: The Criteria For a Good NameWhat Do Famous Company Names Mean The first thing we learn about a company is often its name. It must be simple and well-sounding – it is easier to remember and recognize in the future. We’ve prepared a […]

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Seven Simple Steps to Increase the Number of Subscribers on Twitter

Want to pump up your company’s Twitter account to attract more potential customers? We’ve prepared a set of simple and effective tips on how to gain your target audience’s attention. You’ll learn what to put in your profile header, how to use hashtags correctly and how many posts to publish per day What You Need […]

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A Step-By-Step Guide to Starting a Business in the USA

Starting a Business in the U.S. for ResidentsStarting a Business in the U.S. for Non-Residents According to the Doing Business ranking of the World Bank, in 2020, the U.S. is in sixth place in the world by the ease /of doing business. Are you planning to start your business in this country? We have developed […]

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Brand Positioning Strategy: Winning a Place in the Hearts of Customers

What is Brand PositioningTypes of Positioning StrategiesHow to Write a Positioning StatementExamples of Famous Companies’ Positioning To find your way in an unfamiliar city, you will need a compass. For your business path, this compass will be a positioning strategy that will help the brand to win the minds and hearts of potential customers. To […]

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5 Secrets to Use Reddit for Business

What Is Reddit and Who Is It ForHow to Create an Account and Use Reddit for BusinessHow to Set Up Advertising on Reddit Reddit users hate direct marketing, experts say. But this does not mean that the popular platform can not be used to promote business. If you use Reddit wisely, you can improve the […]

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How to Create a Branded Twitch Banner

All You Need to Know About Twitch: Its Essence and Target AudienceBasic Visual Elements of A Twitch ProfileBanner Creation Services Overview Is your brand already on Twitch? The video streaming platform that started with video games now promotes content on topics ranging from cooking to sports. The competition between streamers including many successful companies is […]

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7 Basic Rules for Designing Booklets

Why Do You Need Booklets and Where To Use ThemChoosing Booklet Type and SizeWhat to Consider When Designing a BookletHow to Create a BookletWhat Do You Need to Know About Preparing a File for Printing A study by the American Bentley University has shown that even in the digital age, people value printable materials that […]

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