How to Create a Value Proposition That Works

What is a value proposition?How to create a value proposition: 3 simple stepsGreat examples of value propositions How does your product solve your customers’ problem? Why should people buy from you instead of your competitors? What sets you apart from companies with similar offerings? The answers to these questions are contained in a company statement […]

Categories: How To

How to Start a Killer Podcast: A Step-By-Step Tutorial

Types of podcasts and their marketing potentialLaunching your own podcast: Equipment and market analysisRecording and releasing a podcast: Things to consider According to the survey, 59% of people spend more listening to podcasts than surfing on social media. At the same time, 66% of the respondents report that they listen to podcasts more than they […]

Categories: How To

How to Use Pinterest to Market Your Business: A Complete Guide

What is Pinterest and why you might need itHow to set up a Pinterest business accountHow to use Pinterest for business promotion 83% of Pinterest users have made a purchase based on content they saw on Pinterest. Seeing such an impressive statistic, you should consider incorporating Pinterest into your marketing strategy! From this guide, you’ll […]

Categories: How To

Not Only Jobs: How to Use LinkedIn to Grow Your Business

How LinkedIn can help your businessHow to set up a Company page on LinkedInHow to promote your business on LinkedIn LinkedIn is the world’s largest professional network for forging and nurturing your business relations. Entrepreneurs are using LinkedIn to search for clients and partners, boost recognition, and build authority. The platform is used by more […]

Categories: How To

3 Ways to Post on Instagram from Your PC

If you’re using Instagram to promote your business, you probably know that posting on Instagram from your smartphone can be tricky. Despite its numerous advantages, the Instagram mobile app doesn’t allow you to schedule your posts and add content across several social media platforms in one go. Plus, if you want to post a photo […]

Categories: How To

Visual Hierarchy: Why Your Site Needs It and How to Create It

What Is Visual HierarchyBasic Elements of Visual HierarchyEight Tips on Achieving Visual HierarchyPatterns: How the Audience “Scans” Pages Now you are probably scanning this article along the trajectory of the letter F: you’re looking at the title, reading the first lines of each block, and paying attention to the illustrations. We have put key information […]

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17 Successful Companies That Started Out During Crises

The word “crisis” in Chinese consists of two hieroglyphs: “danger” and “opportunity”. These opportunities were used by dozens of currently popular brands that opened up during economic downturns. Using themir stories as an example, we’ll show why the crisis of 2020 is not a reason to abandon plans for launching a business. 1. WhatsApp Two […]

Categories: Great Brands Logos

Ten kinds of handmade products that are worth selling online

What Can Be Sold on the InternetHow to Start Selling Online Fond of sewing, knitting, cooking, modeling in clay? Any hobby can be monetized by selling handmade things online all over the world. The demand for them is very high: the market size of handmade goods is constantly growing. In this article, we’ll tell you […]

Categories: How To

What Is Brand Marketing and Why Does Your Business Need It?

Branding, Marketing and Brand Marketing: What’s the Difference?Key brand marketing typesThree Examples of Creative Brand MarketingA Step-by-Step Strategy for Brand Creation and Promotion Imagine that you are looking for a cleaning company and you see two advertising offers with the same prices and services. Which brand will you choose? The one that shares a common […]

Categories: Logo & branding

Not only quality: how to build a successful craft beer brand

What you should know about the craft beer marketPositioning: how to come up with a story and a unique selling propositionDesign: how to attract attention by labels, bottles, and packaging Best examples of craft breweries’ creative branding Interest in craft beer is at its peak: every day dozens of original breweries are opened in the […]

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“The Best Advertising”: How to Promote Your Brand With Face Masks

Five Reasons to Release Branded MasksThree types of masksFour tips on design developmentFive examples of brands that have creatively approached the creation of masksFour tools for creating customizable accessories “This is the best advertising because it’s on your face,” this is what brand accessories development specialists say about brand masks. The heads of hundreds of […]

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“People estimate the quality of the product by the quality of design” – Leonid Feygin

Leonid Feigin is a creative director and co-founder of Direct Design Visual Branding (DDVB), a marketing agency, which has won more than a hundred awards in the field of advertising and graphic design. Among DDVB clients are major Russian and Western brands, including Coca-Cola, Nestle, Wimm-Bill-Dann, Alfa-Capital, Beeline, Samsung, and many others. We asked Leonid […]

Categories: Design

5 Ways to Make Money on YouTube

How much you can make on YouTubeWays to monetize your channelMore smart tips YouTube is the world’s second most popular website. Each day, people spend more than 1 bln hours watching YouTube videos. The average time spent on the platform is 40 minutes. You don’t have to have a staggering subscriber base to monetize your […]

Categories: How To

How to Create and Use Instagram Hashtags

Types of hashtagsOptimal number of hashtags. Banned hashtagsHow to create smart hashtags for your business8 life hacks for using hashtags How many hashtags are enough for an Instagram post? How to create a clever hashtag? What are banned hashtags? If you’re promoting your business online, you must’ve wondered about these and many other things. This […]

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How to Create a Christmas Card: Complete Guide from Concept to Print

How to create a custom Christmas cardKey tools for designing a cardWhere to print out your cardBest ideas for your Christmas card Personalized Christmas cards are a great way to congratulate your colleagues and business partners on the upcoming holiday season. From this quick guide, you’ll find out how to select the right colors and […]

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