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Author Archives: Natalia Shpitula

Animal Logos: A Full Guide and Examples

Crocs, Lacoste, Red Bull, Playboy…Global companies love to use the images of animals in their brand identity. These graphics are good at evoking instant associations and sticking around in customers’ minds. This is everything a company could wish for! Are you eyeing an animal logo for your business? Read on to find out how to […]

Categories: Design

Subdomain Guide 101

When navigating a website, you can see how the website address is changing as subdomains and subfolders are being added to the original URL. In this article, we’ll talk about the difference between a subdomain and a subfolder, how to understand whether you need a subdomain and how to create one.  What is a subdomain […]

Categories: Business tools and services

How to Open an Etsy Shop and Attract Customers

If your business has to do with handmade or vintage items, you should consider putting them on display on Etsy, one of the biggest marketplaces on the web. The platform has no lack of advantages. It brings together more than 80 million active sellers and buyers. Plus, it has a narrow niche specialization and is […]

Categories: How To

How to Create a Stellar Website for Your Restaurant

77% of clients visit a restaurant’s website before they dine in or order delivery. Does that mean that a website is a must for every restaurant business? Read this article to find that out! Learn how a website can boost your restaurant business and how to create a good-looking online platform with zero design skills.  […]

Categories: How To

The SaaS Business Model Explained

Both small and large companies nowadays are using SaaS products. Why purchase costly software when you can rent it out? With the demand for remote work solutions growing by year, the SaaS business model has become one of the fastest-growing IT segments. Let’s take a look at how the SaaS model works and what companies […]

Categories: General

How Marketers Use Psychology to Boost Sales

The average person sees between 6 and 10,000 ads per day. Businesses worldwide are using smart psychological techniques to stand out and connect with their audiences. By understanding how to evoke the right emotions and urge people to perform a certain action, you can boost your conversions and increase sales. This article contains practical tips […]

Categories: General

25 Branded Merchandise Ideas For Your Business

Months after creating the perfect business name, training staff, and setting up a website, many brands find themselves still unknown and unrecognized. Surely, it’s a situation that you wouldn’t want to be in. That’s why you have to find out how to effectively deliver your brand’s message to your audience when creating your marketing strategy.  […]

Categories: Logo & branding

How to Choose the Right Imagery for Top-Class Branding

The average person is estimated to see 6,000-10,000 advertisements per day. Plus, people visit company sites, follow social media pages, and go shopping. One thing that all these touch points have in common is images. How do you find compelling images that draw in customers and enhance your brand recognition? This guide will provide you […]

Categories: Logo & branding

How to Use Stock and Archive Video Footage: A Complete Guide

If you’re engaged in creating YouTube videos, ads or presentations, you’re probably going to need ready-to-use video clips from stock image websites. There is no denying that downloading someone else’s video is way easier than shooting one of your own. In this article, we’re going to look at why businesses may need stock and archive […]

Categories: General

Rhetorical Triangle: How to Create a Convincing Ad

One of the best ways to earn the trust of your target audience and win them over is by using three important components: your company’s authority, logical arguments, and emotions. In Ancient Greece, these elements were known under the term “rhetorical triangle”. How can these strategies be useful to a business these days? How are […]

Categories: Marketing & Advertising

How to Create an Awesome Logo: A to Z Guide

Viewing a company logo as nothing more than a nice image is a dangerous misconception. The true power of a logo is concentrated in the meanings and messages behind its visual appearance. That’s why creating a logo starts with thorough analysis of your business and brand. This article is a detailed DIY tutorial for everyone […]

Categories: How To

Why You Should Consider Customer Loyalty Cards and How to Create Them

Loyalty card vs Discount cardSecrets to designing a smart loyalty programHow to create a spectacular loyalty card The study has shown that retaining an existing customer is x7 less costly than gaining a new one. One of the best ways to convert one-time shoppers into loyal customers is through loyalty cards that offer discounts, bonus […]

Categories: How To

How to Create a Killer Booklet in Microsoft Word

Ways to create a bookletHow to print your bookletThings to consider when designing a booklet Looking for a fast way to design a nice-looking booklet for an event or new product? With Microsoft Word, even complete novices can do that within minutes! Read our quick tutorial to create a booklet in Microsoft Word. At the […]

Categories: How To

How to Create Branded Templates for Your Instagram Posts and Stories

About Instagram templates and why you need themThings to keep in mind when customizing your Instagram pageWhere to look for templates Branded photo and video content is a powerful tool for promoting your company on Instagram. The easiest way to create a visually appealing Instagram page is with the help of turnkey templates. Read on […]

Categories: How To

Why You Absolutely Need a Black and White Brand Identity

How a black-and-white palette can enhance your brandingHow to use an achromatic paletteBeautiful black-and white logos Are you breaking your head over how to create a timeless branding that won’t look outdated in a few years? Are you looking to bring forward your product value or emphasize the unique personality of your brand? One way […]

Categories: Design

12 Killer Advertising Campaigns That Made History

What makes a classy advertising campaign12 examples of jaw-dropping ad campaigns A surefire way to come up with a compelling advertising campaign is by borrowing the best practices from top brands. In this article, we’ll go over 10+ revolutionary advertising campaigns that reshaped the advertising industry. Get armed with effective advertising techniques and leave your […]

Categories: Marketing & Advertising

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