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Author Archives: Natalia Shpitula

How to Use Stock and Archive Video Footage: A Complete Guide

If you’re engaged in creating YouTube videos, ads or presentations, you’re probably going to need ready-to-use video clips from stock image websites. There is no denying that downloading someone else’s video is way easier than shooting one of your own. In this article, we’re going to look at why businesses may need stock and archive […]

Categories: General

Rhetorical Triangle: How to Create a Convincing Ad

One of the best ways to earn the trust of your target audience and win them over is by using three important components: your company’s authority, logical arguments, and emotions. In Ancient Greece, these elements were known under the term “rhetorical triangle”. How can these strategies be useful to a business these days? How are […]

Categories: Marketing & Advertising

How to Create an Awesome Logo: A to Z Guide

Viewing a company logo as nothing more than a nice image is a dangerous misconception. The true power of a logo is concentrated in the meanings and messages behind its visual appearance. That’s why creating a logo starts with thorough analysis of your business and brand. This article is a detailed DIY tutorial for everyone […]

Categories: How To

Why You Should Consider Customer Loyalty Cards and How to Create Them

Loyalty card vs Discount cardSecrets to designing a smart loyalty programHow to create a spectacular loyalty card The study has shown that retaining an existing customer is x7 less costly than gaining a new one. One of the best ways to convert one-time shoppers into loyal customers is through loyalty cards that offer discounts, bonus […]

Categories: How To

How to Create a Killer Booklet in Microsoft Word

Ways to create a bookletHow to print your bookletThings to consider when designing a booklet Looking for a fast way to design a nice-looking booklet for an event or new product? With Microsoft Word, even complete novices can do that within minutes! Read our quick tutorial to create a booklet in Microsoft Word. At the […]

Categories: How To

How to Create Branded Templates for Your Instagram Posts and Stories

About Instagram templates and why you need themThings to keep in mind when customizing your Instagram pageWhere to look for templates Branded photo and video content is a powerful tool for promoting your company on Instagram. The easiest way to create a visually appealing Instagram page is with the help of turnkey templates. Read on […]

Categories: How To

Why You Absolutely Need a Black and White Brand Identity

How a black-and-white palette can enhance your brandingHow to use an achromatic paletteBeautiful black-and white logos Are you breaking your head over how to create a timeless branding that won’t look outdated in a few years? Are you looking to bring forward your product value or emphasize the unique personality of your brand? One way […]

Categories: Design

12 Killer Advertising Campaigns That Made History

What makes a classy advertising campaign12 examples of jaw-dropping ad campaigns A surefire way to come up with a compelling advertising campaign is by borrowing the best practices from top brands. In this article, we’ll go over 10+ revolutionary advertising campaigns that reshaped the advertising industry. Get armed with effective advertising techniques and leave your […]

Categories: Marketing & Advertising

How to Create an Awesome Banner for Your YouTube Channel

3 tools for creating a killer banner4 tips for designing a YouTube banner5 amazing YouTube banners If designed well, a banner can boost your YouTube channel big time. Among other things, a cool banner has the power to grab viewers’ attention, hint at the topic of your channel, and urge users to perform a certain […]

Categories: Design

How to Create a Stunning Slogan: 101 Guide

Slogan vs. motto vs. mission vs. USPTypes of slogansHow to create a neat slogan: Step-by-step step guide and common mistakes22 iconic slogans If we had to come up with a slogan for this article, we’d probably go for “100% Useful”. You’re reading a complete guide on crafting an effective slogan for your brand or product. […]

Categories: How To

11 Handwritten Fonts for Your Branding

11 Handwritten Fonts3 tips for choosing the best handwritten font A handwritten typeface is one of the staples of a friendly and accessible brand. Handwritten fonts give a more personalized look to your brand and forge trust with your target audience. We’ve put together a list of 11 high-end handwritten fonts that are sure to […]

Categories: Corporate Typography

The Power of Monochrome Palettes

What is a monochrome color scheme?Why use a monochrome palette?Why monochrome designs?Tips for creating a monochrome palette If you’re struggling with choosing an ideal color palette for your logo, website or packaging, we recommend using a monochrome scheme. A monochrome palette contains different shades of one and the same color. To put together a classy […]

Categories: Design

Love at First Sight: How to Wow Your Customers With Shipment Packaging

Considering how busy the average eCommerce business owner is, they probably look at the octopus – eight arms, nine brains – with envy. The to-do list simply never ends. You have the obligation of sourcing a great product, taking high-quality product photography and touching them up, catchy product description, competitive SEO, and don’t forget about […]

Categories: Design

Why Custom T-Shirts Work So Well As Promotional Products

When it comes to marketing, brands, agencies, and not-so-humble marketers are forever on the hunt for the next “best practice.” As our textbook definition of marketing—the processes that create, communicate, and deliver value for customers, clients, and partners—confronts our increasingly digital world, it all starts to look more and more dynamic. (1) However dynamic they […]

Categories: Design

Full Brand Identity Package

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