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Author Archives: Natalia Shpitula

The Best Font Combinations For Your Business

General Combination RulesExamples of Ready-To-Use CombinationsHelpful Services Choosing a proper font combination for a website, booklet, or presentation seems to be a difficult task? The secret of success is to constantly find examples for inspiration and understand the basic principles. In this article, we’ll explain what to rely on when choosing a font pair and […]

Categories: How To

Five Convincing Reasons to Develop a Merch for Business

What Is a Merch and Who Needs It?Benefits Of Merch for BusinessIssues to Consider When Developing Branded Products Having received an advertising product as a gift, 85 percent of people return to the brand, and 89 percent remember it even after two years. Does your company use this marketing strategy? In this article, we will […]

Categories: How To

How to Distinguish a Good Logo from a Bad One: 6 Main Criteria

“The effectiveness of a logo depends on distinctiveness, visibility, adaptability, memorability, versatility, and timelessness,” said Paul Rand, one of the most famous graphic designers. The article will cover in detail how to “measure” a logo by these criteria. We suggest you test your logo right away: put a “yes” to each item it meets. The […]

Categories: How To

Creating a Personal Brand: A Step-by-Step Guide

What Is a Personal Brand and Why Do You Need ItHow to Create a Personal Brand from Scratch Think about the specialists you subscribe to on social media. Cooks, psychologists, tour guides, coaches, or marketers – all of them build their business and attract customers through a personal brand. You can create it from scratch […]

Categories: How To

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the […]

Categories: Great Brands Logos

How to Put a Business Online: Practical Tips and Creative Examples

3 Reasons for Your Business Online PresenceWhat You Need to Go Online: Key ToolsHow to Put Different Business Spheres Online Can you imagine an online haircut, photo session, or visit to a restaurant? In 2020, this became a reality that helped hundreds of entrepreneurs survive the crisis. Today any type of business that wants to […]

Categories: How To

How to Create a Company Name: 7 Methods and 5 Criteria

Where to Start: Basic MethodsHow to Create: Tools and CostHow to Check: The Criteria For a Good NameWhat Do Famous Company Names Mean The first thing we learn about a company is often its name. It must be simple and well-sounding – it is easier to remember and recognize in the future. We’ve prepared a […]

Categories: How To

Seven Simple Steps to Increase the Number of Subscribers on Twitter

Want to pump up your company’s Twitter account to attract more potential customers? We’ve prepared a set of simple and effective tips on how to gain your target audience’s attention. You’ll learn what to put in your profile header, how to use hashtags correctly and how many posts to publish per day What You Need […]

Categories: How To

A Step-By-Step Guide to Starting a Business in the USA

Starting a Business in the U.S. for ResidentsStarting a Business in the U.S. for Non-Residents According to the Doing Business ranking of the World Bank, in 2020, the U.S. is in sixth place in the world by the ease /of doing business. Are you planning to start your business in this country? We have developed […]

Categories: How To

Brand Positioning Strategy: Winning a Place in the Hearts of Customers

What is Brand PositioningTypes of Positioning StrategiesHow to Write a Positioning StatementExamples of Famous Companies’ Positioning To find your way in an unfamiliar city, you will need a compass. For your business path, this compass will be a positioning strategy that will help the brand to win the minds and hearts of potential customers. To […]

Categories: How To

5 Secrets to Use Reddit for Business

What Is Reddit and Who Is It ForHow to Create an Account and Use Reddit for BusinessHow to Set Up Advertising on Reddit Reddit users hate direct marketing, experts say. But this does not mean that the popular platform can not be used to promote business. If you use Reddit wisely, you can improve the […]

Categories: How To

How to Create a Branded Twitch Banner

All You Need to Know About Twitch: Its Essence and Target AudienceBasic Visual Elements of A Twitch ProfileBanner Creation Services Overview Is your brand already on Twitch? The video streaming platform that started with video games now promotes content on topics ranging from cooking to sports. The competition between streamers including many successful companies is […]

Categories: How To

7 Basic Rules for Designing Booklets

Why Do You Need Booklets and Where To Use ThemChoosing Booklet Type and SizeWhat to Consider When Designing a BookletHow to Create a BookletWhat Do You Need to Know About Preparing a File for Printing A study by the American Bentley University has shown that even in the digital age, people value printable materials that […]

Categories: How To

A Step-by-Step Guide to GIF Logo Creation in Photoshop

Why Do You Need A GIF LogoWhere to Use An Animated LogoHow to Create a GIF Logo in PhotoshopIssues to Consider While Creating A GIF Remember short GIF animations with memes or ads that attract attention on social media and websites? Do you know that they can be used not only for entertainment but also […]

Categories: How To

9 Tips for Beginner Entrepreneurs from Eva Katz

Eva Katz is the CEO of the Digital Bands Advertising Agency, the founder of Digital Bandito, an educational club for entrepreneurs, and a writer. The tips she shares in her social media networks, her speeches and interviews are actually a distillation of her own practice with no empty talk or outdated information. That is why […]

Categories: Marketing & Advertising

How Is Snapchat Useful for Business: 5 Facts and 9 Tips

What You Need to Know About SnapchatSnapchat’s Working Principles and Basic ToolsA Step-By-Step Guide on Account SetupBusiness Promotion Strategy in Snapchat Want to establish contact with a young audience? Snapchat is one of the most suitable platforms for this. Its biggest advantages are the popularity among young people, creative tools, and low competition. In this […]

Categories: How To

How to Create a Text-Based Logo that Will Attract Customers’ Attention

When Do You Need a Text-Based Logo?Choosing Proper Design ElementsCreating a Text-Based Logo With LogasterText-Based Logo Collection for Inspiration Think of Disney, Harry Potter, or Cadbury and you’ll imagine words written in unusual fonts. This is how text-based logos work. They express the character of a brand through typography, form, and color. This type of […]

Categories: How To

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