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Author Archives: Natalia Shpitula

“People estimate the quality of the product by the quality of design” – Leonid Feygin

Leonid Feigin is a creative director and co-founder of Direct Design Visual Branding (DDVB), a marketing agency, which has won more than a hundred awards in the field of advertising and graphic design. Among DDVB clients are major Russian and Western brands, including Coca-Cola, Nestle, Wimm-Bill-Dann, Alfa-Capital, Beeline, Samsung, and many others. We asked Leonid […]

Categories: Design

5 Ways to Make Money on YouTube

How much you can make on YouTubeWays to monetize your channelMore smart tips YouTube is the world’s second most popular website. Each day, people spend more than 1 bln hours watching YouTube videos. The average time spent on the platform is 40 minutes. You don’t have to have a staggering subscriber base to monetize your […]

Categories: How To

How to Create and Use Instagram Hashtags

Types of hashtagsOptimal number of hashtags. Banned hashtagsHow to create smart hashtags for your business8 life hacks for using hashtags How many hashtags are enough for an Instagram post? How to create a clever hashtag? What are banned hashtags? If you’re promoting your business online, you must’ve wondered about these and many other things. This […]

Categories: How To

How to Create a Christmas Card: Complete Guide from Concept to Print

How to create a custom Christmas cardKey tools for designing a cardWhere to print out your cardBest ideas for your Christmas card Personalized Christmas cards are a great way to congratulate your colleagues and business partners on the upcoming holiday season. From this quick guide, you’ll find out how to select the right colors and […]

Categories: How To

A Step-by-Step Guide to Starting a Business in Great Britain

How to Start a Business If You’re a ResidentHow to Start a Business If You’re a Non-Resident Lets start with three inspirational facts for those who are going to start their business in the UK: GB is among the top ten countries by the ease of doing business.More than 99% of British businesses are small […]

Categories: How To

Andrei Kozhanov: When creating a company visual style, you need to “zero out” your opinion and experience

The most frequent questions among beginner entrepreneurs are whether branding is needed when starting a business and how to create it. We asked an experienced brand-consultant Andrei Kozhanov to answer them. He explained how to launch brand building, how to convert meanings into visual images, and what common mistakes one makes when developing branding. Tell […]

Categories: Marketing & Advertising

The Best Font Combinations For Your Business

General Combination RulesExamples of Ready-To-Use CombinationsHelpful Services Choosing a proper font combination for a website, booklet, or presentation seems to be a difficult task? The secret of success is to constantly find examples for inspiration and understand the basic principles. In this article, we’ll explain what to rely on when choosing a font pair and […]

Categories: How To

Five Convincing Reasons to Develop a Merch for Business

What Is a Merch and Who Needs It?Benefits Of Merch for BusinessIssues to Consider When Developing Branded Products Having received an advertising product as a gift, 85 percent of people return to the brand, and 89 percent remember it even after two years. Does your company use this marketing strategy? In this article, we will […]

Categories: How To

How to Distinguish a Good Logo from a Bad One: 6 Main Criteria

“The effectiveness of a logo depends on distinctiveness, visibility, adaptability, memorability, versatility, and timelessness,” said Paul Rand, one of the most famous graphic designers. The article will cover in detail how to “measure” a logo by these criteria. We suggest you test your logo right away: put a “yes” to each item it meets. The […]

Categories: How To

Creating a Personal Brand: A Step-by-Step Guide

What Is a Personal Brand and Why Do You Need ItHow to Create a Personal Brand from Scratch Think about the specialists you subscribe to on social media. Cooks, psychologists, tour guides, coaches, or marketers – all of them build their business and attract customers through a personal brand. You can create it from scratch […]

Categories: How To

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the […]

Categories: Great Brands Logos

How to Put a Business Online: Practical Tips and Creative Examples

3 Reasons for Your Business Online PresenceWhat You Need to Go Online: Key ToolsHow to Put Different Business Spheres Online Can you imagine an online haircut, photo session, or visit to a restaurant? In 2020, this became a reality that helped hundreds of entrepreneurs survive the crisis. Today any type of business that wants to […]

Categories: How To

How to Create a Company Name: 7 Methods and 5 Criteria

Where to Start: Basic MethodsHow to Create: Tools and CostHow to Check: The Criteria For a Good NameWhat Do Famous Company Names Mean The first thing we learn about a company is often its name. It must be simple and well-sounding – it is easier to remember and recognize in the future. We’ve prepared a […]

Categories: How To

Seven Simple Steps to Increase the Number of Subscribers on Twitter

Want to pump up your company’s Twitter account to attract more potential customers? We’ve prepared a set of simple and effective tips on how to gain your target audience’s attention. You’ll learn what to put in your profile header, how to use hashtags correctly and how many posts to publish per day What You Need […]

Categories: How To

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!