Category Archives: Marketing & Advertising
Have you created a business, but don’t know how to make yourself known to the whole world? Our articles will help you choose the right business promotion strategy!
Public relations is all about sending the right messages to the right people through the right channels to create a stronger brand reputation. When done right, it can help you build trust and credibility, which will eventually lead to increased sales and profits. That’s why the global PR industry is expected to surpass a value […]
Sure, you know your brand is important. That’s why you’re on Logaster’s website! But how should you think about your brand when it comes to PPC Marketing? In this article, I want to walk you through ways you can ensure your brand is front and center to your target audience using Paid Search Advertising. We’ll […]
Are you launching a website and looking for effective ways to drive traffic to it? To grow a solid customer base, you need to make your online platform visible for major search engines. If you think that emerging businesses can’t master the art of SEO, we have really good news for you! Read this SEO […]
One of the best ways to earn the trust of your target audience and win them over is by using three important components: your company’s authority, logical arguments, and emotions. In Ancient Greece, these elements were known under the term “rhetorical triangle”. How can these strategies be useful to a business these days? How are […]
“Get free how-to instructions on increasing your profits!”. You’ve read a call to action that encourages you to read this article to the end. It uses several techniques to grab attention, spark interest, and motivate. Find out what these techniques are, why they work, and how to write a powerful call to action from our […]
Marketing entails creating awareness about your products. If you manage to convince your customers that you’re offering the best products, then you can be assured of frequent purchases. While you can do this through channels like print advertising, billboards, radio and TV ads, door-to-door sales, brochures, free consultations, and the like, you don’t want to […]
These days, most small businesses have a branded social media page. Social media is the place to see and be seen, whether it’s in business or personally. However, stopping with a simple page is a mistake for most businesses. Even posting organic content has a minimal effect on word-of-mouth marketing. That’s because social networks have […]
What makes a classy advertising campaign12 examples of jaw-dropping ad campaigns A surefire way to come up with a compelling advertising campaign is by borrowing the best practices from top brands. In this article, we’ll go over 10+ revolutionary advertising campaigns that reshaped the advertising industry. Get armed with effective advertising techniques and leave your […]
Voice search is nothing new at this point. Back in 2018, almost one third of the world’s population was already using voice search, according to multiple sources including Google, and back in 2016 ⅕ of all searches were voice activated. In 2019, that number grew, according to Emarketer, especially in the United States, where 40% […]
Today, Instagram is about to become a top platform to sell products. Indeed, Instagram has today over a billion active users per month, 500 million of which are connected every day. Furthermore, 80% of these people follow brands and 60% claim having discovered a product or a brand on Instagram. Thus, every month, over 130 […]
How does White Labeling work?Benefits to White LabelingWho and how should use White LabelingBest sectors for White LabelingWrapping up How do you minimize costs when developing a new product? How do you meet customer needs and spread awareness of your brand? If you’re asking yourself these questions, you might want to look into the partnership […]
What advantages do automatic letters have?Examples of automated letters Trigger emails are emails launched automatically based on actions/inactions of clients or subscribers. Such communication allows you acquto retain clients as well as increase engagement and the number of repeat purchases. According to Yes Lifecycle Marketing statistics, promotion emails provide an average of 13.4% of openings, […]
How to build your own brand step by step? What if the budget is tight? Why does an entrepreneur need a personal brand? With these questions, we turned to Jacob Cass, the founder of the JUST Creative branding agency. Over the past 15 years, Jacob has worked with many high-profile brands including Nike, Disney, Nintendo, […]
The most frequent questions among beginner entrepreneurs are whether branding is needed when starting a business and how to create it. We asked an experienced brand-consultant Andrei Kozhanov to answer them. He explained how to launch brand building, how to convert meanings into visual images, and what common mistakes one makes when developing branding. Tell […]
Eva Katz is the CEO of the Digital Bands Advertising Agency, the founder of Digital Bandito, an educational club for entrepreneurs, and a writer. The tips she shares in her social media networks, her speeches and interviews are actually a distillation of her own practice with no empty talk or outdated information. That is why […]
What makes an ad bannerStandard banner formats and sizes in 2020Online tools for creating ad banners Do you need a professional banner for your online advertising campaign? We have good news for you! You can create a good-looking banner all by yourself in just a few minutes. Plus, it’s absolutely free! Read on to find […]
If you consider email marketing long dead, think again. According to marketers, emails remain a powerful tool for promoting a business. A smart email marketing campaign is a major stepping stone on your way to building a strong brand. In this post, we’ll educate you on how to design emails that your recipients will open […]
Branding your Viber account Customizing your business community How to use Viber for customer service Collecting customer data for email campaigns Analyzing your marketing efforts Conclusions Viber is one of the most popular cross-platform VoIP and instant messaging (IM) apps to date. More than 1 billion people in almost 200 countries, mainly in Asia and […]