Principles of Effective Branding that are Often Overlooked

A lot of companies think putting an eye-catching logo on everything they publish is enough to have effective branding. This is a waste of money. A logo without an underlying support structure is worthless.  Getting it right involves looking at the underlying foundation of your business and using them to guide everything you do. Elements […]

Categories: Logo & branding

What Is Brand Marketing and Why Does Your Business Need It?

Branding, Marketing and Brand Marketing: What’s the Difference?Key brand marketing typesThree Examples of Creative Brand MarketingA Step-by-Step Strategy for Brand Creation and Promotion Imagine that you are looking for a cleaning company and you see two advertising offers with the same prices and services. Which brand will you choose? The one that shares a common […]

Categories: Logo & branding

10 Logo Design Trends to Look Out For in 2021

Logaster logo making service is committed to creating professional logos for businesses worldwide. The year is nearing its end, and it’s that time again for our overview of top logo design trends. Let’s find out what artistic techniques designers will be tapping into in 2021! Simplification Clean compositions, straightforward typography, and lack of decorations will […]

Categories: Logo & branding

Square, Triangle, Circle: How the Logo Shape Affects Customers

CircleTriangleSquare and RectangularVertical and Horizontal LinesCurvesSpiral The researchers have found that the logo shape is enough to influence brand perception. Geometry can tell customers about the company’s values, products, and advantages. Let’s find out how to design your logo properly to attract customers. In this article, we’ll analyze the psychological background of various shapes and […]

Categories: Logo & branding

The Secret Power of Brand Mascots: Benefits, Tips & Examples

What Are Brand Mascots The Benefits of Using Brand Mascots16 Popular MascotsHow Do You Know Your Brand Needs a Mascot?What You Should Consider When Creating a Mascot The brands that use mascot characters are 50% more likely to get an emotional response from consumers. This is not just about entertainment: talismans can help you be in […]

Categories: Logo & branding

TOP 19 Esports Team Logos

The logos of esports teams are as creative as those of traditional sports clubs. The most trendy ones include unique monograms, animal mascots, playing with colors and shapes. Read this article to learn how the brand identities of popular esports teams were created and what meaning is hidden behind them. Team Liquid The history of […]

Categories: Logo & branding

11 Popular Minecraft Logos

From Nike to Instagram: The Overview of Minecraft LogosCreating a Logo for Your Minecraft Server with Logaster In Minecraft, participants build houses, cafes, offices, and even entire cities of blocks. There “live” famous characters and companies that we recognize by the logos. Want to create your own logo for the Minecraft server? In this article, […]

Categories: Logo & branding

Top 15 Computer Game Logos

Text-based logos are not necessarily boring. It has been proven by the creators of computer games that attract fans by both fascinating stories and creative branding. In this article, we are going to tell you about the techniques they use. Minecraft  All of the logo versions were “built” from cobblestones which are the main element […]

Categories: Logo & branding

Decorating Your Logo for Halloween: 5 Tips and Top 10 Icons

Why Update the Logo for HalloweenHow to Decorate the Logo for the HolidayWhat to Put on the Logo Holidays are a good chance to draw attention to the brand, strengthen the emotional relationship with customers, and increase sales. Use visual tools to achieve these goals by renewing your logo, the company’s most recognizable symbol. We’ve […]

Categories: Logo & branding

10 NBA Players’ Best Logos

Michael Jordan, LeBron James, Penny Hardaway – the names of these and other top NBA players have evolved into independent brands with their own corporate identity. Their logos decorate running shoes and other sports outfits from Nike and Adidas. In this article, we are going to tell you how the iconic logos were created and […]

Categories: Logo & branding

Fans’ Influence on Brand Identity: The History of the Spider-Man Logo

The Logo’s History and MeaningThe Logo’s Evolution The Spider-Man brand has become one of Marvel’s best-selling comic book characters. It is recognized due to the bright symbol on his chest which has changed many times over several decades. The Logo’s History and Meaning Spider-Man (Peter Parker) appeared on the cover of the Amazing Fantasy magazine […]

Categories: Logo & branding

The Mystery of the Black Widow Logo

The History of the Logo The 2020 Black Widow Logo Review Five Useful Branding Techniques How is the Black Widow’s image connected to a red hourglass? The superhero team member’s logo has a hidden meaning and many associations. From this article, you will learn what the logo means and how to use its elements for business branding. […]

Categories: Logo & branding

The Batman Logo: How the Bat Transformed

The Logo Creation HistoryThe Logo’s Evolution in Movies and ComicsHow to Draw the Batman Logo Batman’s first mascot appeared more than 80 years ago and has survived about 30 transformations since then. In this article, we’ll tell you how the logo changed and why it always remained recognizable. The Logo Creation History Superhero Bruce Wayne […]

Categories: Logo & branding

The Wonder Woman Logo: From the Eagle to “W”

How They Created the Wonder Woman LogoThe Logo’s EvolutionHow to Draw the Logo When we see the stylized letter “W” we recollect Wonder Woman. This logo is one of the most famous signs of superheroes along with Batman’s bat and Superman’s “S”. In this article, we’ll tell you the history lying behind it. How They […]

Categories: Logo & branding

The Lord of the Rings Fonts Guide

The Trilogy’s Logo Graphics from Films, Posters, and Ads One of the iconic symbols of the film epic The Lord of the Rings is the unique yellow letters on the logo. However, it’s not the only recognizable element of branding. In this article, we’ll tell you what kind of graphic is used in the trilogy and […]

Categories: Logo & branding

The Mistery of The Walking Dead Logo

Hidden Meaning, Colors, and Fonts of the “Zombie Logo” Target AudienceThe Mystery of the Logo Evolution Attracting the FansThe Walking Dead Must-Use Branding Tricks How to convey a brand’s message through a text-based logo? Why is it important to change the identity? In this article, we are going to share some branding techniques used by the […]

Categories: Logo & branding

The Hidden Symbolism of the Harry Potter Logos

The logos of magical institutions from Harry Potter are as recognizable as their names. In this article we will share the secrets of these logos’ popularity: we’ll analyze all the techniques and tell you how to use them to create your logo without using magic spells.   Hogwarts The logo of the School of Witchcraft and […]

Categories: Logo & branding

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!