10 Logo Design Trends to Look Out For in 2021

Logaster logo making service is committed to creating professional logos for businesses worldwide. The year is nearing its end, and it’s that time again for our overview of top logo design trends. Let’s find out what artistic techniques designers will be tapping into in 2021!

Simplification

Clean compositions, straightforward typography, and lack of decorations will conitinue to dominate the trend. In 2021, prepare to see more striking logos with minimalist effects! Versatility of uses is what makes simple emblems so popular among companies. The minimalist design remains perfectly recognizable across a variety of surfaces, from mobile app icon, to banner ad, to business cards. Look at how big-name brands are stripping down their logos to make them more edgy and memorable.

Bold typefaces

Dreaming of an eye-catching design? Then forget about using common fonts like Helvetica or Futura! An original font is the best way to impress your audience and make them want to learn more about your company. If your logo already has a font, it’ll be best if you just drop it and create a new typography from scratch. Coming up with a brand new typeface is easier than finding an organic way to refresh the existing one. Let your imagination carry you away and see where it brings you!  

Gradients

In 2021, designers will continue exploring the infinite potential of gradients. Seamless transitions and shadows are the effective tools for adding a dramatic effect to your design. The best way to go is to use one color and play around with its saturation. Gradients are great at transforming a flat image into a three-dimensional one. When dealing with gradients, the most important thing is to make sure your logo renders well in print, including black-and-white palette.    

Letter destruction

Audiences love hints and implications, and it would be a pity not to use this to your advantage! If you have a text-based logo, be sure to try out this beautiful and mystifying trend. The letter destruction technique is all about leaving letters unfinished, as if you’ve run out of ink or your inscription has been worn out. At the same time, you need to make sure your design is still readable. You don’t want your customers to wonder about your company name, do you?

Overlapping

This simple technique has the power to pump new life into the most trivial logo! Two or more colored geometric shapes put on top of each other is a great way to add depth and volume to your emblem. Plus, this trend offers tons of ways to combine your geometric forms. Crafting a meaningful multi-layer logo has never been easier!  

Negative space

Designers are not ready to let this trend go yet, and neither are we! Negative space offers plenty of creative solutions. Basically, you can craft a brand new image out of nowhere! Negative space is a surefire way to build an engaging and mystifying design that will turn heads. Imagine your customers with a quizzical look on their faces trying to decipher the image hidden inside your logo!  

Ultra thin lines

Forget about thick patterns and fancy twists. The year 2021 will surprise us with elegant, airy logos drawn with sharp thin lines. It’s a smart solution for text-based logos. The best thing about a refined logo is that it scales well across different sizes and formats, both printed and digital. This stylish technique is sure to elevate your branding among competitors!

Visual chaos

It’s time to leave conventional solutions behind and venture into experiments! Play around with randomly scattered letters, asymmetrical composition, and unpredictable geometry. A design with a chaotic feel to it can hold the gaze of a viewer and stir up their imagination.

Balance

Unlike the previous trend on our list, this technique relies on clean typography, orderly arrangement, and symmetry. Such designs have a serene, harmonious feel about them. For a stronger visual impact, pair this trend with fading or missing letters. 

Monograms

In 2021, monograms will be viewed as a standalone trend, and we couldn’t be happier about that. A monogram can be coupled with basically any trend on this list! Feel free to build up your monogram with vibrant gradients, smart geometric shapes, or negative space effect. A timeless monogram-based design is extremely good at streamlining the concept of a secure, conservative brand.  

We hope that you’ve picked up some fresh ideas from this quick overview. Use them to revitalize your old logo or create a brand new piece! Whatever artistic path you choose, the main thing is to make sure your design speaks to your target audience and resonates with their values and needs. 

Categories: Logo & branding

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