The year 2018 is coming to an end, and as a tradition it’s time for a logo trends review from Logaster. Let’s take a look at what design trends have been a success in 2018 and what to expect from 2019. Ready! Steady! Go!
As we see many large companies are freeing their logos from minor details, we can say that the simplification trend is here to stay. The main idea behind simplification is that the logo must stay perfectly readable across different surfaces (printed materials, screen, etc.) and from any distance. In the examples below, we can see that the simplification of logo amplifies the brand name and makes it more distinctive.
This is a continuation of the previous trend. Sometimes less is more – this is true in the design world. Removing some details from a logo does not necessarily mean losing important details of the logo. On the contrary, this makes the emblem more memorable and original. The trick is that the human brain can fill in the gaps and reproduce the complete picture. By doing so, you are inviting the audience to engage visually without them even noticing it. The main challenge is not to overdo it by sacrificing the readability to experimentation.
In a logotype, letters are everything. This year, dozens of big-name brands have redesigned their combination marks to logotypes, making them look fresh and edgy. In 2019, designers will continue their creative search by experimenting with new typography.
Focus on detail
This relatively new trend uses visual tricks to draw attention to a specific part of a logo. As a result, you’ll get a slightly asymmetrical and unbalanced composition that is sure to catch your customers’ eye. We don’t know about you but we hope to see more of this amazing trend in 2019!
A potent design tool, gradients can make a head turner out of the most uninteresting logo. By playing around with gradients, designers create unique hues and magnetic visual effects. Although not a newcomer, this trend still has so much to offer. We hope that designers will continue using gradients to add volume and depth to their artworks.
If you’re following modern design trends, you must have noticed that unnaturally bright colors made their first appearance in gradient logos. With time, neon colors evolved into a standalone trend. Neon colors look great on plain logos with large, bulky elements. It would be interesting to see how professionals will utilize this trend in 2019.
Letter stacking & vertical logos
It is not an exaggeration to say that letter stacking has become a true hit of 2018. In 2019, the trend will be getting increasingly complicated as letters will be paired with graphic elements. At the same time, letter stacking logos can hardly be called versatile, since they’re unfit for a number of surfaces (e.g. website header). Whether this trend will stick around, only time can tell.
Corners and curves
Geometric shapes are barely an innovative design solution. However, if you want to translate trust and stability though your emblem, geometry can become your best helper. While corners and curves can be applied in a number of different ways, they’re particularly good at creating the negative space effect. Need something more eye-catching? Then be sure to add some gradients!
Let’s linger on geometry-related trends for a while. Designers like to use circle and their segments to create logomarks and combination marks. Smooth and flowy, such artworks create the feel of flexibility and adaptability, which is just what some companies need.
Due to their distinctive and expressive nature, stripes should be used with great care. Parallel stripes create direct associations with speed and innovations, emphasizing the company’s strive for growth and improvement.
Hand-drawn logos & Watercolor imitation
Hand-drawn artworks stand out on our list of logo design trends. This is where you can use a wide variety of tools, from a pencil to watercolors, and still get a great result. With blurry lines and natural colors, hand-drawn logos stand for all things unique and subtle. It’s a great choice for businesses (design studios, beauty salons, event companies, etc.) wishing to demonstrate their creative vision.
Using coats of arms and shields is one of those long-term, consistent tendencies that have remained unchanged through the years, without borrowing anything from other trends. If you’re thinking about translating your loyalty to tradition and historical heritage, a heraldry logo is definitely a way to go. We hope to see more educational institutions, state agencies, and sports organizations capitalizing on this trend in 2019.
Amidst the general strive for simplification, a tendency to use thin, exquisite lines looks like an act of defiance. Don’t go overboard with sophisticated details, or you risk ending up with an indecipherable emblem. If you manage to keep the balance, you’ll get an elegant yet clean design that will evoke sighs of admiration.
This is not a complete list of trends that will shape the logo design industry in 2019. Nonetheless, the ideas covered in this article are enough to create a top-notch emblem with the Logaster logo maker!
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