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Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been knee-deep in advertising since 2009 when he needed a job (any job!) to get him through seminary. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his PPC song parodies on TikTok as well as his Ecommerce PPC articles across various industry publications including the Shopify Retail blog, Microsoft, Moz, and MarketingLand. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 6 children (wait, wut), Trek bikes, Taylor guitar, books, and little sleep.