How to Use TikTok for Your Business Promotion: a Complete Guide

What is TikTok?How does TikTok work?TOP-5 TikTok trends in 2020How to build a profile on TikTok The TikTok social media with its short videos is surely gaining popularity and has become a competitor for YouTube and Instagram. Therefore, this is a new promising promotional tool for business. It gives you a chance to quickly attract […]

Categories: How To

How to Make a Book Cover: Checklist and Nine Examples

A step-by-step instruction for a beautiful cover designInspirational cover examples Are you planning to publish a book to promote your business? Pay particular attention to the cover as it’s a powerful marketing tool that draws attention to your work. Visual images are perceived 60 thousand times faster than words, so it is important to come […]

Categories: How To

12 Creative Examples of Corporate Identity for Inspiration

Elements included in corporate identityExamples of famous brands’ corporate identity Corporate identity is not just a combination of logo, slogan, corporate colors, and fonts. Its main goal is to create a recognizable image of the company in the eyes of consumers. In this process, every point of contact with the brand becomes crucial, from branded […]

Categories: Design

How to Check a Logo Quality: Criteria, Examples, and Tips

Seven criteria of a bad logoThree examples of bad logosTwo examples of successful rebranding Do you know how to avoid mistakes when creating a logo? Make sure that the design is in harmony with the content: convey the main message and make the logo technically flawless. We have created a complete quality control guide. We […]

Categories: How To

10 Main Business Card Design Trends in 2020

A modern business card does not only include contact information, but also a stylish design that conveys the character of a brand and contributes to its promotion. 72% of people judge a company by its business card design, which means it should look professional, creative, and stylish. We have collected ten trending tricks that will […]

Categories: Design

A Step-by-Step Guide: How to Add a Logo to WordPress

Over 500 new sites appear on the WordPress platform every day. Do you want to stand out from them? Take care of your business branding by starting with a logo. In this article, we will tell you how to do this. Three reasons to choose WordPressThe role of logo on a websiteLogo design optionsHow to […]

Categories: How To

How to resize an image: 14 smart tools

How to resize an image onlineHow to resize an image in Adobe Photoshop Need to optimize photos and other images for your website, socials or ecommerce store? No need to use complicated graphic editing programs! You can edit your image online in a matter of seconds. Read on to find out how you can do […]

Categories: How To

How to create and use barcodes and QR codes

Barcode vs QR codeHow to create a barcode How to create a QR code Nowadays, you can see barcodes and QR codes literally anywhere: on product packaging, plane tickets, discount coupons, movie posters, etc. Read on to find out the difference between a barcode and QR code, as well how to create and use them for […]

Categories: How To

How to create your own gift certificate

Why you need a gift certificateGift certificate vs gift card How to create a certificate: Step-by-step instructionWhere to print your gift certificate Does your business need more clients and sales? Create generous gift certificates that will promote your brand and improve your image! Read this article to find out how to do that.  Why you need […]

Categories: How To

How to create a privacy policy and terms & conditions for a website

What is a privacy policy and terms & conditions?What information to include into your Privacy Policy and Terms & Conditions Online generators for creating a privacy policy and terms & conditions  Privacy Policy and Terms & Conditions are two major documents that you website must absolutely have. In these documents, you need to explain to your […]

Categories: How To

6 ways of creating a branded wallpaper for your desktop (+8 smart tips)

3 reasons to use a custom wallpaper for brand promotion8 tips for creating and promoting a branded wallpaper3 examples of creative wallpapers6 online services for creating and downloading wallpapers  A stylish wallpaper with your logo is an effective way to market your brand. Every time a person uses their PC or smartphon, they will see  […]

Categories: How To

How to create outdoor and online ad banners for free

Types of bannersTools for designing ad bannersPrinting servicesDesigns for your inspiration Due to their versatility, marketers nicknamed banners a “Swiss knife”. You can see banners literally anywhere, including highway billboards, Facebook, facades, etc. Static or animated, ad banners work great across a variety of platforms. Creating a banner is easier than you think. Take a […]

Categories: How To

3 reasons and 10 tips for creating a smart flyer design

How to use flyers for promoting your business How to create a flyer yourselfWhere to print your flyer Fact: 79% of customers read flyers and share them with friends. To leverage the power of flyers, you need to know a few important things about them. In this article, we’ll look at how business flyers work. How […]

Categories: How To

How to Handle Your Business Finance: 17 Useful Calculators

Discounted cash flowCash flowBreak even pointInvestment calculatorPayPal commission calculator  Savvy financial planning is the core of a strong business. From this article, you’ll find out how to manage your cash flow, what is break even point, and how to understand whether a project is worth investing in. Plus, we’ll share with you useful tools that […]

Categories: How To

How to create a professional email signature?

Content:1. Email signature basics2. Best Email Signature Designs for Inspiration3. How to create an email signature4. Conclusions As a business owner, you know the power of good customer service. An overwhelming 96% of consumers say customer service is one of the priorities when choosing a brand. You are probably already using email marketing software to […]

Categories: How To

How to Use Visual Content to Increase Social Media Engagement

Content:1. Does Visual Content Really Increase Social Media Engagement? 2. Create Unique, Custom Graphics3. Follow Image and Video Specifications for Each Social Network 4. Use Relevant Images5. Use a Variety of Visual Content6. Go Beyond Featured Images7. Provide Easy Sharing Tools Does Visual Content Really Increase Social Media Engagement?  With the entire social media networks […]

Categories: How To

How to communicate with the client in the chat?

Content:1. Sales scripts: should you use them?2. Beware of automatic replies and stock answers3. Can chatbots replace humans?4. Get to know your customers5. You need to be proactive6. Remember to develop your company language As you may already know, live chat customer service has turned into one of the best ways to communicate with customers […]

Categories: General

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!