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Category Archives: How To

How to Create a Killer Music Album Cover

Why a cover is so importantWhere to startDesign elementsHow to create a cover A music album cover is not just a beautiful image. It’s a part of your brand. What colors and fonts to choose? How to draw in listeners on Apple Music and Spotify? What graphic design program to use? Read this complete guide […]

Categories: How To

Eco Branding: Why Your Business Needs It

What is eco branding?What sustainable brands doHow to create eco brandingSuccessful sustainable brands Nowadays, to be a successful brand, you need to think not only about profits but also about addressing relevant challenges. One of such challenges is climate change. A growing number of companies are joining forces to battle this problem by choosing the […]

Categories: How To

How to Create, Share, and Optimize Instagram Videos?

Instagram has over 500 million active users every day, making it the perfect platform to grow and come in front of the public’s eyes. New Instagram features like reels and updated tools in stories, have helped many users increase their reach over the platform.  Because of the new video features, users are becoming more addicted […]

Categories: How To

How to Determine a Selling Price for Your Product

5 factors that affect a product priceTwo common methods to price your productWhen should I adjust my pricing? How to calculate the optimal selling price for your product? What factors to consider? When is it OK to raise prices? These crucial questions pose a real challenge for beginning businessmen. However, product pricing doesn’t have to […]

Categories: How To

How to Sell Jewelry Online: A Guide to Success

Jewelry is among the top trending products to sell online. In this guide, we’ll get into the nitty-gritty details of how to tap into the peaking jewelry market. Read on to find out how to niche your product, choose the right selling platform, and reach out to a wide audience using a smart marketing strategy.  […]

Categories: How To

How to Create a Value Proposition That Works

What is a value proposition?How to create a value proposition: 3 simple stepsGreat examples of value propositions How does your product solve your customers’ problem? Why should people buy from you instead of your competitors? What sets you apart from companies with similar offerings? The answers to these questions are contained in a company statement […]

Categories: How To

How to Start a Killer Podcast: A Step-By-Step Tutorial

Types of podcasts and their marketing potentialLaunching your own podcast: Equipment and market analysisRecording and releasing a podcast: Things to consider According to the survey, 59% of people spend more listening to podcasts than surfing on social media. At the same time, 66% of the respondents report that they listen to podcasts more than they […]

Categories: How To

How to Use Pinterest to Market Your Business: A Complete Guide

What is Pinterest and why you might need itHow to set up a Pinterest business accountHow to use Pinterest for business promotion 83% of Pinterest users have made a purchase based on content they saw on Pinterest. Seeing such an impressive statistic, you should consider incorporating Pinterest into your marketing strategy! From this guide, you’ll […]

Categories: How To

Not Only Jobs: How to Use LinkedIn to Grow Your Business

How LinkedIn can help your businessHow to set up a Company page on LinkedInHow to promote your business on LinkedIn LinkedIn is the world’s largest professional network for forging and nurturing your business relations. Entrepreneurs are using LinkedIn to search for clients and partners, boost recognition, and build authority. The platform is used by more […]

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3 Ways to Post on Instagram from Your PC

If you’re using Instagram to promote your business, you probably know that posting on Instagram from your smartphone can be tricky. Despite its numerous advantages, the Instagram mobile app doesn’t allow you to schedule your posts and add content across several social media platforms in one go. Plus, if you want to post a photo […]

Categories: How To

Visual Hierarchy: Why Your Site Needs It and How to Create It

What Is Visual HierarchyBasic Elements of Visual HierarchyEight Tips on Achieving Visual HierarchyPatterns: How the Audience “Scans” Pages Now you are probably scanning this article along the trajectory of the letter F: you’re looking at the title, reading the first lines of each block, and paying attention to the illustrations. We have put key information […]

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Ten kinds of handmade products that are worth selling online

What Can Be Sold on the InternetHow to Start Selling Online Fond of sewing, knitting, cooking, modeling in clay? Any hobby can be monetized by selling handmade things online all over the world. The demand for them is very high: the market size of handmade goods is constantly growing. In this article, we’ll tell you […]

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Not only quality: how to build a successful craft beer brand

What you should know about the craft beer marketPositioning: how to come up with a story and a unique selling propositionDesign: how to attract attention by labels, bottles, and packaging Best examples of craft breweries’ creative branding Interest in craft beer is at its peak: every day dozens of original breweries are opened in the […]

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“The Best Advertising”: How to Promote Your Brand With Face Masks

Five Reasons to Release Branded MasksThree types of masksFour tips on design developmentFive examples of brands that have creatively approached the creation of masksFour tools for creating customizable accessories “This is the best advertising because it’s on your face,” this is what brand accessories development specialists say about brand masks. The heads of hundreds of […]

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A Guide on Creating the First Newsletter

In this article, you will learn about the best practices of email marketing, which will help you not to miss important moments at the start and get the most out of the first mailing. In this article, you will learn about the best practices of email marketing, which will help you not to miss important […]

Categories: How To

5 Ways to Make Money on YouTube

How much you can make on YouTubeWays to monetize your channelMore smart tips YouTube is the world’s second most popular website. Each day, people spend more than 1 bln hours watching YouTube videos. The average time spent on the platform is 40 minutes. You don’t have to have a staggering subscriber base to monetize your […]

Categories: How To

Full Brand Identity Package

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