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How to Name a Grocery Store: Tips and Examples

  1. Three criteria for the best name of a grocery store
  2. Grocery store name examples
  3. How to use a name in branding

People see dozens of stores on the Internet and on the streets. So how to ensure that they come to you? The first step is to come up with a creative name that will tell customers what products you offer and what advantage you have over your competitors. We will tell you how to do this in the article.

See also: how to come up with a name for an Internet store, hotel.

Three criteria for the best name of a grocery store

First, let’s figure out what features distinguish effective grocery store naming.

Tell customers what to expect

Help customers understand what products or benefits you offer from your name. The title may be related to:

  • product group: meat, organic, vegan, budget, farm, gluten-free, imported products, etc.
  • location: city, district, or street (relevant if you work offline or want to emphasize the origin of products from a particular region);
  • value proposition: low prices, gourmet products, picnic sets, etc.

Choose the category that represents the brand best and write a list of a few dozen words and phrases that are associated with the main characteristics. This list will be useful for generating titles.

Distinguishes from competitors

Are you opening a grocery store? There is surely a similar store in your city or area. Are you planning to sell desserts? See how many competitors already offer such products.

Competitive analysis is necessary in order not to repeat existing names and stand out in the market. Analyze the names of other stores, their work, and methods you can borrow.

Easy to remember

You already have the results of the brainstorming session you started with. Time to come up with a name based on the associations written out:

  • Combine keywords in any order. To speed up this process, use  Logaster online generator, which will suggest dozens of creative titles based on given words. Also, using the service, you can create the main visual symbol of the brand – the logo.

Enter the keywords and get dozens of name options for a grocery store!

  • Avoid long and complex names: your goal is to make the name easy to remember and pronounce.
  • Bring the title to life using puns, rhymes, puns, and other such tricks.
  • Take care of versatility. Don’t name a store based on a narrow line of products (like “Craft Cheeses”): if you expand the range, you may need to change the name.

Grocery store name examples

It is best to learn from real examples, so we have prepared a selection of creative names for different stores. Learn and apply the techniques that brands have used.

Eco food supermarket

Whole Foods Market – the name literally conveys the concept of an American supermarket chain that specializes in the sale of whole, natural, organic products.

whole-foods
Source: framinghamsource.com

Vegetables and fruits store

The World’s Best Fruit – with the help of this phrase, the company declares that all products here are fresh, varied, and carefully selected.

The-Worlds-Best-Fruit

Vegan store

The Cruelty Free Shop reflects the brand’s concept: to sell healthy products for which animals are not killed.

The-Cruelty-Free-Shop
Source: happycow.net

Sweets shop

Back to Eden Bakery – the name conveys the brand’s mission: to create not just an institution but also a community where you want to return for healthy desserts.

Back-to-Eden-Bakery
Source: quillette.com

Organic meat shop

The name Greendale is associated with organics and a healthy lifestyle. The name also refers to the history of the founders of the brand, who have been engaged in agriculture for decades.

Greendale

Budget networks

An abbreviation is an effective technique to create a unique name. So, the network of German low-price stores ALDI is an abbreviation for the names of the founding brothers (Albrecht) and the word “diskont” (“discount”).

ALDI
Source:  supermarketnews.com

How to use a name in branding  

Draw customers’ attention to your brand both offline and online. The best advertising for an offline store will be a sign. Additional promotion tools are packaging, interior design, and  discount coupons with your name. On the Internet, place the name on the site, social networks, and banner advertising.

Conclusion

To come up with a creative grocery store name, start from the product you offer and your customers’ expectations. Don’t be afraid to be creative and use the name at the maximum number of points of contact with the target audience so that you will be remembered and recommended to friends.

author_image

Content marketing specialist at Logaster. Knows business from A to Z and gladly shares her knowledge with others. Passionate about success stories of famous brands. Interviews Logaster’s major clients.

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