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Category Archives: General

Steps to Becoming a Successful Student Entrepreneur

Entrepreneurs are a special part of society that brings innovation to life and develops an advanced economy. If the stratum of entrepreneurs is narrow enough, then this is the fault of society – the art of successful entrepreneurship needs to be taught. Is it possible to ask someone to teach you how to be an […]

Categories: General

What is an IP Address and Why Should You Hide it?

Your IP address is a unique way to identify your computer or phone. It lets you use the internet, but there is also a privacy risk. This guide will explain what an IP address is, why you should hide it, and the best ways of doing it. What is an IP address? What can hackers […]

Categories: General

The Pros and Cons of Franchising

If you’re feeling overwhelmed by the idea to start your own business from scratch, you should consider franchising. Franchising is a business model in which a person or company (franchisee) purchases the right to use another person’s or company’s (franchisor) trade name and business system. Basically, a franchisee gets an easily recognizable brand and ready-made […]

Categories: General

Sub-Branding Explained From Scratch

If you’re planning to release a new product, attract a new segment of customers or reorganize your existing selection of products or services, you should consider sub-branding. Sub-branding refers to a business restructuring process when the main brand (mother brand) creates one or several subordinate brands. Read this quick guide to find out how your […]

Categories: General

How to Make a Portfolio Site: Guide for Beginners

So, you’re wondering how to build an online portfolio. First and foremost, that’s a valid question! It’s something you should consider, whether you’re a company looking to expand its client base or a person looking for new job opportunities. You might be a little concerned about it, mainly if you’ve never built a website before. […]

Categories: General

How to Attract New Customers and Boost Sales

Why is traditional marketing failing? How do you beat your competition? What does it take to build a strong brand? In the quest to find answers to these and other vital questions, we met with Jamie Turner, a globally recognized digital marketing expert. This article uses the quotes from Mr. Turner’s interview with Logaster, as […]

Categories: General

How to Start an Essay Writing Business

Many students are forced to combine study with work. According to the «The Guardian» survey of 2,128 students, almost half of the students – 45% – work part-time. They do not have time to independently write essays, term papers, and theses. Therefore, they order these papers. The demand for such services remains high in the […]

Categories: General

How to Create and Register a Killer Domain Name

Did you know that a domain name can work wonders for your business, just like a magic wand? An aptly chosen domain name can help you boost your brand awareness, drive traffic to your website, effectively introduce your business to new audiences, and more. Read this article to find out how to come up with […]

Categories: General

Chris Brogan: «Never Start a Business Without a Financial Cushion»

Chris Brogan is a famous business consultant, marketer, and bestselling author for entrepreneurs. He worked with such businesses as Disney, Coke, Google, GM, Microsoft, Cisco, Sony USA, and many others. In the Logaster interview, Chris Brogan told us how to set business goals, choose promotion tools, and benefit from failure. You have nearly 20 years […]

Categories: General

The Role of Social Media in Promoting Special Events

When planning an event, consider social media to be your primary medium to address. Honestly, everything is on media now, and hardly possible to come up with a  better way to advertise your upcoming event and reach a great deal of potential attendees. To promote effectively one should always bear in mind that it is […]

Categories: General

How to Create an Engaging About Us Page

In today’s highly competitive e-commerce environment, building a profitable business involves offering high-quality products and services and nurturing customer trust. To appeal to customers, your company’s website needs a compelling About Us page. In addition to providing information about your products and services, a persuasive About Us page must also encourage trust between your company […]

Categories: General

How to Protect Your Account: Smart Tips and Top 10 Worst Passwords

Did you know that cyber criminals are attacking 214 accounts every second? A reliable password is a surefire way to prevent cyberattacks and bolster your online account security. Let’s talk about the popular methods scammers are using to steal your personal data and how to beat hackers. Also, we’re going to look at the top […]

Categories: General

Best business books of all time

Did you know that reading is a habit shared by all successful people, such as Warren Buffett, Bill Gates, and many others? Whether you’re a beginning entrepreneur or seasoned businessman, you must constantly improve and hone your skills by reading books on management, investment, customer relations, etc. Check out this list of the best business […]

Categories: General

11 Tools to Back Up Every Freelancer

In our fast-growing world, more and more people prefer working from home and on their own terms over going to the office every weekday and suffer the entire week. Indeed, freelancers have more freedom and almost like entrepreneurs work for themselves. This very type of job is considered to be a job of the new […]

Categories: General

All You Need to Know About Logo Embossing

Content: AdvantagesEmbossing materialsEmbossing methodsEmbossing techniquesHow much does it cost?Bottom line A bond between your emblem and your audience reminds human relations. Once a beautiful logo catches your eye, you’re instantly hooked. You start examining color shifts, typography, unusual graphics… Your read the brand name trying to guess what it stands for. You think about what […]

Categories: GeneralHow To

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!